Tourism is a major driver of the Madrid economy, with the sector generating approximately 9% of the Community of the Spanish capital GDP, contributing €28.5 billion per year of income in the region, and employs some 300.000 people directly as reported by Exceltur, a non - profit association comprising the chairmen of 32 leading Spanish tourism companies, founded in 2001 to elevate the sector’s socioeconomic impact, sustainability, and competitiveness.
This Madrid’s brilliant performance is fuelled by high - spending international visitors that in 2025 grew by 71% compared to 2019, significant luxury tourism expansion, and a robust, year - round business travel market.
The sector has fully recovered to and surpassed 2019 pre - pandemic levels and the Spanish capital is a hub for luxury shopping, high - end hotel developments and cultural attractions like the “Golden Triangle of Art”, a high – density, world renowned concentration of three major museum in Madrid such as the Prado Museum, the Thyssen - Bornemisza Museum and the Reina Sofia Museum, housing extensive collections ranging from classical, European, to modern and contemporary masterpieces.
Exceltur’s report on tourism in Madrid highlights that there are several factors that explain this success. The most notable is probably that the income per visitor is one of the highest, largely because the whole year, for one reason or another, is high season, and therefore prices are higher. That of course, is the result of many parallel actions such as congresses, fairs, sporting events, concerts, and the appeal of the city itself.
One of the strengths that reveal Madrid’s success is that the average expenditure of international visitors is €306 per day, which explains the growth in the number of luxury hotels in the city.
This formula, according to the data collected in the report, causes an increase in income, bur not in pressure because the total number of tourists compared to the inhabitants of Madrid has remained stable for several years.
Exceltur states that in the city there are 3.3 tourists per hundred inabitants while the country’s average is 7.3. In addition every hundred euros spent by a tourist generated another 53 derived to other non – tourism sectors.
Following this relevant performance, the outlook for Madrid is positive to continue this trajectory,, with the city’s strategy emphasizes attracting high - impact, long - haul visitors, with a 2026 focus on further decentralization and enhancing luxury, bespoke experiences.
Link
https://infoturlatam.com/el-turismo-ya-representa-el-9-de-la-riqueza-de-madrid/
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