Whitebread PLC, a British multinational hotel and restaurant company headquartered in Houghton Regis, England, UK has unveiled plans to develop a new 156 - room Premier Inn hotel in Limerick, a major city in southwestern Ireland, situated on the River Shannon in Munster province in the south of the country, approximately 200 km from Dublin.
Limerick, Ireland’ third - largest city founded by Vikings in 922 AD, is famous as the the “Treaty City” due to the 1691 Treaty of Limerick, for its compact old town known for the medieval - era St. Mary’s Cathedral , King John’s Castle, St. John’s square, which is lined with Georgian townhouses, passionate rugby culture at Thomond Park, the invention of Irish Coffee, and as the setting for Frank McCourt’s Angela’s Ash.
The hotel will be built, operated and owned by Whitebread PLC following the site acquisition from Limerick Twenty Thirty, a dynamic property development company established as a special purpose vehicle of Limerick City and County Council to plan and develop key strategic sites in the city and the county.
The project is part of Whitebread PLC’s plan to develop a network of 5.000 Premier Inn hotel rooms across Ireland and the future hotel will be located at the corner of Ellen Street and Patrick Street at the culturally significant Limerick’s Opera Square development, part of a broader urban regeneration plan led by Limerick Twenty Thirty that includes a civic laza, city library, hotel, office accommodation, and housing within Georgian buildings with the property as one of the anchor developments in this project.
The Limerick Premier Inn will be the first private investment in the Opera Square development, consisting in a planned seven - storey hotel will offer a mix of Standard and Premier Plus bedrooms, as well as a free - to - use ground - floor lounge space for business and leisure travellers.
The hotel’s opening is subject to an amendment to a pre - existing planning permission. of Whitebread PLC is expected to submit a planning application to Limerick City and County Council before the summer. Pending approval construction could begin in 2027.
Whitbread PLC expects the new Premier Inn hotel to accommodate 60.000 guests annually, based on the average occupancy of its trading hotels, and to employ approximately 30 permanent team members, with recruitment focused within the city and the county. All team members will be employed directly by Whitbread PLC.
Whitbread PLC currently operates six Premier Inn hotels in Cork and Dublin, totalling more than 1.000 rooms, with an additional six hotels and 1.000 rooms in in development including the property in Limerick part of this expansion in Ireland’s third - largest city.
Premier Inn’sexpansion in Ireland began with the acquisition of its first Dublin hotel location at George Street , Dublin 2, in 2019. Following subsequent openings in Dublin and Cork, the company increased its network target from 3.500 to 5.000 rooms across Ireland in May 2025, identifying more than 10 regional cities and towns for future locations, alongside further expansions in Dublin.
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