ILTM Africa returns to the Norval Foundation in Cape Town, South Africa f rom 10 to 12 April 2026, a high - end, invitiation only luxury trade show where global travel agents meet Africa’s most spectacular luxury travel experience providers.
The event that will take place at Cape Town’s Town Norval Foundation, a unique setting, combining world - class art with the natural beauty of the Cape Town landscape, showcases curated luxury travel with a focus on immersive, sensory experiences and sustainability.
The event featuring 32 countries and 85 exhibitors, introduces expanded luxury offerings, including various destinations inbound/outbound connections, specialized African brand showcases, and a new digital networking app.
This bespoke tourism show that forms part of the broader Africa Travel Week programme, introduces global travel buyers to an unrivalled collection of African experiences will welcome delegates from various countries in what organisers describe as the event’s largest post - Covid edition to date.
ILTM Africa connects top - tier travel designers and agents with exclusive hotels, destinations, and experiences through curated, one - to one appointment, networking, and educational events.
The three - day programme unites travel suppliers and international buyers through a curated schedule of business appointments and immersive experiences, with African storytelling and sensory engagement central to this year’s format.
Highlights include a bespoke ILTM Africa scent developed by Cape Island, a musical welcome by the Isibane se Africa Choir, and a dedicated wine tourism conversation led by The Wine Tourism Conference, followed by a private cellar at Klein Constantia Wine Estate.
Sustainability is woven throughout the programme, with initiatives including an interactive “poke art’ installation” by Painted Wolf Wines supporting African wild dog conservation, initiatives with the Southern African Foundation for the Conservation of Coastal Birds (SANCCOB) for African penguins, alongside showcases of African - led luxury brands such as plant - based leathers from Holy Kow, The Wren Design, sustainable luxury leather from Wazawazi, and Kalahari Truffles.
The 2026 edition will also introduce a new event app with enhanced lead - generation functionally, networking, reinforcing relationship building year - round and a forthcoming luxury magazine in collaboration with Voyage Afrique, Africa’s No 1 Travel & Tourism Media & News publication with specialist interests presenting the continent travel and tourism to a global audience.
Cape Town Tourism and the City of Cape Town feature as host destination partners, with the city’s new Tourism Framework and "This is Cape Town" campaign set to be presented at the event.
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