Emirates, a premier global airline based in Dubai, UAE, known for its young fleet of Airbus A380, Boeing 777 and its newest A350 aircraft and Wesgro, the official tourism, trade and investment promotion agency for Cape Twon and Western Cape have signed a Memorandum of Understanding (MoU) on the sidelines of WTM Africa which took place in Cape Town.
The two entities formalized a partnership to boost inbound tourism to the city of Cape Town and the Western Cape province situated on the south - western coast of the country bordering the Atlantic and Indian Oceans, focusing on key growth markets including the Cooperation Council for the Arab States of the Gulf (GCC), Far East, and India.
The agreement was signed by Wesgro CEO Wrenelle Stander and Emirates Regional Manager for Southern Africa Afzal Parambil at the Emirates stand at the Cape Town International Convention Centre.
The partnership supports Wesgro’s Growth for Job Strategy and complements Emirate’s plans to introduce a third daily frequency to Cape Town this summer operated by its newest aircraft type, the Airbus A350, making South Africa the only African nation served by all three aircraft type in the Emirates fleet, alongside the A380 and retrofitted Boeing 777.
Emirates first launched services to Cape Town in March 2008 and has steadily expanded operations since, with high volumes of passengers recorded from Europe, the Middle East, and the Americas in recent years.
Cape Town International Airport (CTIA) is a relevant priority for Emirates, a top performing global hub, ranked as the #1 airport in the world and best in Africa for 2026 by Skytrax that achieved a record 11.1 million passengers in 2025.
The aim of the partnership is to enhance visitor numbers to Cape Town and Western Cape promoting them as leading destinations in the African continent.
Cape Town is a vibrant port city of South Africa's southwest coast located on a stunning peninsula facing the Atlantic and Indian Oceans, highlighted by a unique natural setting in the Floristic Region and beautiful landmarks like Cape Point and the Table Mountain.
The city offers a unique blend of urban sophistication, natural beauty, cosmopolitan charm, a notable culrtural scene, vibrant nightlife, and adventure with opportunities for relaxation, world - renowned cuisine and stays in stunning boutique hotels.
Western Cape, a province situated in the southern extremity of the African Continent with coasts bordering the Indian and the Atlantic oceans, is highlighted by diverse landscapes stunning coastlines with beaches and rocky shores, lush vineyards in the Cape Winelands, encompassing lands from the dramatic Cape Peninsula to the scenic Garden Route, known for its forests, mountains and biodiversity.
Beyond passenger travel, Emirates Skycargo facilitates significant trade flows between South Africa and global markets, transporting fresh produce, including fruit, vegetables, seafood, and cut flowers, with farm - to - shop turnaround times of 24 to 48 hours.
Emirates Regional Manager for Southern Africa Afzal Parambil described Cape Town as one of the most consistently in - demand destinations on Emirates’ African network, adding that the Memorandum of Understanding (MoU) will help unlock new growth opportunities and showcase the breadth of experiences Cape Town and the Western Cape province offer to travellers across, the airline’s global network.
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