Cuba is implementing new incentives to attract Cubans living abroad to visit and invest, aiming to revitalize its struggling tourism sector and boost foreign currency inflows.
These measures include allowing the diaspora to invest in private sector businesses, encouraging tourism investment, and easing return regulations, as the country seeks to combat low tourist numbers and economic instability.
The Cuban Ministry of Tourism (Mintur) lauunched a proposal for Cubans abroad to travel for tourism to the island, so it is creating, together with the agencies, new incentives to increase the arrivals of their nationals, and thus creates this new market.
The General Director of marketing of the Ministry of Tourism, Lessner Gómez, has pointed out that they are designing specific products with receptive travel agencies, which include offers from car rental to hotel services, among others.
The official also insisted that they are services adapted to the needs of these travellers who are going to be reunited with their families in Cuba, and he also stressed that it is a comprehensive program that was presented during FITCUBA 2026 which took place in Havana from May 6 to 10 and that it will help promotion offices abroad to market these offers more effectively.
As reported by REPORTUR.mx, Cuba’s tourism crisis has led hotel companies to sink their rates to levels not seen in years. Last - minute offers and multiple packages that were previously inaccessible are now promoted.These hotels offers range from Havana to Varadero, where occupancy is at a minimum due to the drop in international tourists. However, internal problems such as blackouts, scarcity of resources and reduction of services affect the quality of the tourist experience.
These actions come as the state - run tourism industry faces, based on 2024 and 2025 data, some of the lowest visitor numbers for the country in the 21st century.
These initiatives part of a broader shift in policy aimed at utilizing the Cuban diaspora (including those in the U.S.) to boost the economy, which has been under significant strain due to financial crises.
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