Minor Hotels, an international operator, investor and owner in the hospitality industry founded in 1978 and based in Bangkok, Thailand, has officially opened on 12 May 2026 its first ever Colbert Collection hotel, located in Florence, magnificent capital city of Italy’s Tuscany region, situated on the banks of the Arno River in a picturesque hilly area in the foothills of the Apennine mountain range, one of the most charming and attractive cities of the world, recognized as the cradle of the Renaissance and home of some of the most celebrated masterpieces of art and architecture.
Following a comprehensive renovation Porta Rossa Hotel Firenze, Colbert Collection has opened its doors at Via Porta Rossa, 19 in the heart of Florence’s historic centre. The property sits mere steps from major landmarks like the Ponte Vecchio, the Uffizi Gallery and the Florence Cathedral (Duomo), within a 5 - minute stroll of the iconic Piazza della Signoria, and Arno River, and the high - end boutiques of Via Tornabuoni are just outside the doors.
The property (believed to be Italy’s oldest hotel) occupies a building first mentioned in 1386, set in a primarily pedestrian - friendly, historic area, surrounded by authentic Tuscan dining and shopping.
The renovation preserved original architectural features such as vaulted ceilings and frescoed walls, while introducing contemporary elements.
The hotel features 69 rooms and suites, including six signature suites. The Torre Monalda Signature Suites is situated within a 13th century medieval tower, the Bartolini Frescoed Suites features 18th - century frescoes, and the Amici Frescoes Junior Suite is noted for its appearance in an Italian film.
Public areas include a lobby designed as a contemporary piazza with bespoke furnishing and a bistro bar. The hotel also features two meeting rooms with a capacity of up to 40 guests.
A new restaurant concept by Michelin Starred Chef Paulo Airaudo is scheduled to launch in June, focusing on Italian cuisine and reinterpreting local ingredients and traditions.
Porta Rossa Hotel Firenze is the inaugural property for the Colbert Collection brand launxched earlier this year, a new premium “soft brand” by Minor Hotels which features independent, unique, luxury properties allowing them to join a global network while retaining their individual identities.
The brand is built on “the art of gathering”, “the art of place,” and “the art of taste,”emphasizing social connection, local heritage, and curated high - end dining experiences.
The brand plans to expand with The WestDill Mayfair Hotel London, England, UK in Q4 2026 and Colbert Collection Koh Samui, Thailand in Q1 2027.
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