Portugal through Turismo de Portugal, the national tourism authority responsible for the promotion, enhancement, and sustainability of the country’s tourism sector has launched a new campaign aimed at promoting domestic tourism and encouraging Portuguese residents to travel throughout the country year – round.
The campaign for the internal market was officially unveiled on May 19, 2026, at the Castelo de Porto de Mós led by the Secretary of State for Tourism, Pedro Machado and Turismo de Portugal President Carlos Abade, in the presence of the Minister of Economy and Territorial Cohesion, Manuel Castro Almeida.
The initiative directly supports the local economies of regions impacted by severe winter storms while advancing a broader strategy for more sustainable, balanced tourism.
Turismo de Portugal explains that this new campaign aims at a more balanced and sustainable distribution of tourism flows across the different regions of the country and arises in a context in which several regions of Portugal face an increased need to boost the local economy, following the impact caused by the storms of the las internal one.
Given the structuring role of tourism in the economy of Portugal, this sector can should make an active contribution to the recovery and enhancements of the territories.
In this context Turismo de Portugal launched this campaign aimed at promoting tourism the national territory throughout the year encouraging travellers to discover the rich cultural and historical heritage of its inland regions.
Aligned with the nation’s long - term sustainable goals, the campaign also focuses on spreading tourism geographically and tempotally to alleviate pressure on major coastal hotspots.
Domestic tourism has served as a powerful economic stabilizer for Portugal. Residents have accounted for nearly 13 million guests in recent years. By boosting internal travel, the tourism board continues to foster a highly resilient sector year - round.
Link
No comments:
Post a Comment
Thanks a lot to read and note.