Russia is planning to increase international tourist arrivals to 16 million by 2030 with a strategic initiative designed to revitalise its tourism sector, attract new visitor flows and boost economic revenue.
The strategy pivots away from Western markets by focusing on Asian, Middle Eastern and CIS countries through targeted infrastructure upgrades and policy changes according to the Eurasian country’s Deputy Prime Minister Dmitry Chernishenko.
The official unveiled this plan in the halls of the recently concluded XXIX edition of the St. Petersburg International Economic Forum (SPIEF) that took place from June 3 to 6 with the participation of more than 24.000 people from 141 countries, according to data from the organising committee of the event.
The Deputy Prime Minister said that Russia expects about seven million international visitors this year with a goal to reach an annual traffic of 16 million by 2030, recalling that the government is studying the possibility of introducing a visa - free regime for citizens of several countries in Asia and the Middle East, where interest in the tourism destination Russia is growing significantly.
Key features and growth drivers of the 2030 tourism strategy include:
• Strategic Geographic Reorientation: Marketing efforts target visitors primarily from China, India, Qatar, the UAE, and Southeast Asian nations.
• Visa Simplification: The expansion of visa – free group travel notably with China and new visa – free mechanisms for countries like Saudi Arabia volume critical to unlocking volume.
• Regional Diversification: Beyond the traditional hubs of Moskow and St. Petersburg, the Russian Government is aggressively promoting the Arctic, Lake Baikal, the Far East and Kamchalka to international nature and adventure seekers.
• Infrastructure Investment: Massive hospitality and transport upgrades are being rolled out to accommodate the rising influx, aiming for long – term GPD growth.
• Global Soft Power: International marketing exhibitions in key target countries are being heavily funded on a tool to improve the country’s global image amidst diplomatic isolation.
With this plan Russia’s tourism aims to experience a major strategic “renaissance” targeting between 6.5 and 7 million visitors this year. While European and western travel has sharply declined since 2022, a massive shift toward Asian and Middle Eastern markets, led by China, India, and the UAE is driving and will drive significant inbound growth.
Link
https://infoturlatam.com/rusia-espera-recibir-16-millones-de-turistas-en-2030/
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