BWH Hotels GB Independent hotel collection in the United Kingdom, linked to BWH Hotels, global hospitality network comprised of three main brands, such as WorldHotels Collection, Best Western Hotels and Resorts and SureStay Hotels, the franchise, with its corporate headquarters in Phoenix - Arizona - U.S. plans to add 100 properties over the next five years taking its Great Britain portfolio to 20.000 rooms.
The mission of BWH Hotels GB is to strategically expand its presence across the UK by partnering with visionary hotel owners and developers and this large plan of expansion is undoubtedly a relevant step, loyal the philosophy and concepts of the group.
The 100 Uk ‘s properties would add 8.000 rooms to the current potfolio which comprises 230 nationwide, the additions will sit across BHW Hotels’s brands including WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, WoldHotels Crafted, Best Western, Aiden, Glō, Sadie, Vīb, BW Premier Collection and BW Signature Collection.
The hotels that will join the group will be part of the global loyalty program, supported by affiliate marketing programmes and web connectivity.
The BWH Hotels GB Brand Director Robert Alley said that there is real momentum with BWH Hotels as the group has shown in 2024 is committed to building on this momentum in the next five years.
The plans of BWH Hotels GB mean that the group is searching for independent hotels across the country which are looking to gain growth from a global brand without compromising their individuality.
The group is looking forward to starting partnerships with many more hotel owners of British hotels ensuring they are in the best possible position to turbocharhe their growth while keeping their character intact.
BWH Hotels GB in 2024 added its first long - stay property to the portfolio, the Liverpool Dockside Aparthotel, a BW Signature Collection situated in Keel Wharf, 10 minutes walk from Liverpool Lime Street Station.
Link - https://boutiquehotelnews.com/news/industry/bwh-hotels-gb/
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