Rome, capital of Italy and the Lazio region, the eternal city, monumental metropolis located in the central portion of the Italian Peninsula along the shores of the Tiber Valley, with the original town that developed on the hills facing the bend of the Tiber River in which the Tiberina Island stands, has launched Julia, its virtual tourist guide launched by the Mayor Roberto Gualtieri and the CEO of Microsoft, American multinational technology conglomerate based in Redmond - Washington - U.S. Satya Nadella on the occasion of the Microsoft AI Tour in Rome.
Julia will act as a tour guide, informant, ambassador, tourist expert of the city of the seven hills providing information on places to visit, monuments, public transport, restaurants and other tips to make the stay pleasant, improving the experience of tourists and offering an innovative solution against the infamous phenomenon of overtourism.
Julia was created with the primary objective of making tourist information more accessible, enhancing and giving greater prominence to lesser-known city destinations, optimizing visitor flows without relying on the large global digital players of information, all while improving the overall experience of a complete and unique tourist, cultural, commercial and leisure offer.
Completely different from the various existing Apps, thanks to generative AI, Julia collects and processes a wide range of data provided directly by local operators and accredited sources, making them available on Whatsapp and other messaging services.
Equipped with the ability to understand natural language and its multilingual nature Julia will provide answers, precise, personalized and not influenced by advertising algorithms.
Julia represents a supportive project and with its functionality and characteristics could be an inspiration to other centers and cities to address issues related to tourist flows and major events and linked to that it will be used for the Jubilee 2025.
Tourists but also residents will be able to interact with Julia to receive updates on urban transport, news on monuments, museums, suggestions on itineraries, accommodation facilities, typical Roman restaurants with Julia always able to offer alternatives and original solutions that go beyond the classic standard.
The Mayor of Rome Roberto Gualtieri has declared that Rome is one of the first destinations in the world to make available to millions of residents and tourists a tool with such innovative features, Julia is a reliable, complete virtual guide, capable of offering all the useful information to move, get to know and fully enjoy the immense heritage of the Italian capital.
Thanks to the contribution of Microsoft/Open AI, we bring artificial intelligence to the phones of anyone who wants to live a truly rich and personalized experience.
Rome is transforming, building infrastructures and enhancing its services thanks to a huge investment that has no precedent and is not only a museum city but a great modern European capital hungry for innovation.
The CEO of the Fondation for attractiveness for Roma & Partners Antonio Preiti said that a new concept virtual assistant has been designed, simple, open, alive, updated in real time to offer guests the chance to enjoy the infinite richness of the city in one hand, giving everyone the opportunity to have the Rome they want, the one imagined and above all the one yet to be discovered.
Link - https://www.comune.roma.it/web/it/notizia/julia-guida-turistica-virtuale-roma.page
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Thanks a lot to read and note.