Saudi Arabia, the largest Arab state in Western Asia by area constituting most of the Arabian Peninsula located in the centre of the Middle East and one of the countries situated in the Gulf Region launched SARA, AI Beta Your Digital Guide, an avant - garde artificial intelligence digital human to serve as a personal concierge for the kingdom's tourism, a sort of brand ambassador,expert tourist guide or travel destination manager to show the attractiveness of the country at 360 degrees.
The tourism authorities of the Saudi Kingdom introduced SARA to the public at the Saudi Pavillion on occasion of WTM, World Travel Market which took place in the British capital, London claimed that this new creation is the first digital travel companion developed for a national tourism board setting a new standard in the industry.
As an expert concierge using the latest, innovative advances in generative AI, SARA will showcase Saudi Arabia's innovation in the approach to tourism, enhancing visitors understanding and engagement through interactive content offering a superior experience compared to basic AI chatbots, using intent, contextual understanding and learning from previous questions and highly prepared to satisfy the needs of the tourists.
SARA is portrayed as a young Saudi lady, passionate about her homeland, a profound connoisseur of the territory having visited and explored every corner of the Arab Kingdom from the vibrant markets of Jeddah, famed port city on the Red Sea and strategic gateway for pilgrimages to the holy cities Mecca and Medina to the ancient ruins of the emblematic Al - Ula, oasis centre located in Medina province and part of the Hejaz region.
SARA in her pure essence was designed with human - centered principles, incorporating cultural immersion and user feedback to cater to diverse audiences transmitting in depth the spirit, culture and soul of Saudi life.
This initiative with the creation of SARA aligns with the Saudi Arabian Tourism Authority's strategy to enhance the innovative digital tourism by using advanced AI technology to attract global visitors and significantly improving their travel experience.
Link - https://www.expreso.info/noticias/internacional/103724_arabia_saudita_lanza_un_companero_de_viaje_humano_digital_con
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