JBT, the Jamaica Tourist Board, founded in 1955, the national tourism agency based in the capital of the country Kingston, a public company governed by a Board of Directors appointed by the Minister of Tourism, responsible for the worldwide tourism marketing and promotion for Jamaica, with a mandate focuses to promote the uniqueness and diversity of the country as a preferred travel destination celebrates its 70th anniversary establishing a strategic partnership with Palladium Hotel Group, aiming to boost luxury tourism and expand into high – growth global markets.Jamaica.
Tourist Board celebrates in 2025, 70 tears of shaping global travel, marking a significant milestone that reflects seven decades of shaping Jamaica’s status as one of the Caribbean’s premier travel destinations with ambitious growth plans and a visionary approach to the future of tourism.
JBT, recognized for its exceptional leadership and outstanding service boasting accolades from tourism industry and trade partners both regionally and internationally has been instrumental in crafting the island’s international identity, celebrated for its vibrant culture, incomparable pristine beaches, iconic music like the Reggae, world – renowned hospitality.
Throughout the years, Jamaica Tourist Board has pioneered destination marketing across the region evolving with global travel trends while staying true to its roots consolidating itself as the most preferred point of contact for persons travelling to Jamaica.
This anniversary marks not only a celebration of the several past achievements but it is a continuation focusing on innovation, inclusivity, diversification of its products with continuous efforts to be always a competitive destination, and the country with long - haul tourism growth and today particularly interested in high – potential markets such as India.
As part of its milestone anniversary celebration, the Jamaica Tourist Board has entered a strategic partnership with the Palladium Hotel Group, prestigious, Spanish hotel chain founded in 1960, owned by GEM, Grupo Empresas Matute with corporate headquarters in Ibiza and Madrid, famous for its premium all - inclusive resorts and each of its brands offering unique services to fulfil guests desires, providing exclusive, personalized luxury experiences.
This alliance aims to elevate the Caribbean island’s luxury tourism landscape and currently Palladium Hotel Group is notably investing into enhancing Jamaica’s high – end travel and hospitality offerings.
This bold move will significantly boost and reinforce the Caribbean island appeal to premium international travellers seeking, unique, autenthic, exclusive, world – class experiences.
This strategic partnership is especially timely to connect with India’s outbound travel market, which has seen rising interest in high - end long - haul vacations, and through the collaboration with Palladium Hotel Group, Jamaica is targeting several segments such as Indian affluent families, honeymooners and adventure - seeking travellers by offering upscale hospitality, exclusive resorts experiences, impeccable services and effortless connectivity.
In addition as key international engagement, Jamaica’s Minister of Tourism, Edmund Bartlett is set to represent the country at the upcoming Inter - American Congress of Minister’s and senior Tourism Officials taking place in Wahington, D.C., U.S. His involvement highlights the Caribbean country’s steadfast dedication to strengthening regional collaborations, advancing sutainable tourism and leading policy efforts rhroughout the Western Hemisphere.
The presence of Jamaica’ s Minister of the Congress which will take place in the capital of the United States is expected to strengthen the Caribbean nation’ s global tourism diplomacy and to set the tone for the Jamaica excellence in the tourism and travel landscape celebrating 70 years of destination leadership in the region and internationally.
Link - https://www.travelandtourworld.com/news/article/jamaica-tourist-board-celebrates-seventy-years-of-tourism-leadership-with-palladium-hotel-partnership-driving-bold-luxury-growth-and-global-market-expansion/
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