LHG, Libere Hospitality Group, a Spanish operator of short - and medium - term accommodation based in Madrid, a company characterized by their tech driven management model focuses on optimizing assets like hotels, aparthotels, and residential properties, emphasizing profitability through efficient sales channels and revenue management tool enters into UK market with a property in the capital of Great Britain and major centre of England, London.
This move is part of Libere Hospitality Group’s expansion strategy, which aims to extend its reach beyond its existing Southern European markets such as Greece, Italy, Spain and Portugal penetrating in an important destination as London that attracts a multitude of business and leisure travellers from all over the world.
The first LHG’s operation agreement on British soil is a new property acquired on Edgware Road, a major urban artery in London that runs north - west from Marble Arch in the City of Westminster to Edgware on the outskirts of the British capital crossing Harrow Road and Marylebone Road.
This lively zone highlighted by well preserved buildings, shops and mix of bars and shisha cafes established by Arab and North African immigrants is an area known to Londoners by nickname such as “Little Cairo” and “Little Beirut”.
The 44 - unit property is scheduled to start its operations in May 2025 marking Libere Hospitality Group initial venture beyonf its familiar markets in Southern Europe, adding this establishment to a portfolio of over 1.900 units across more than 50 properties in five countries.
This portfolio includes both operational assets and those under development. With an additional 16 opening opening planned for 2025, the Spanish hospitality company anticipates having 1.200 units in operation, indicating a 135% increase from 2024.
In addition to this high performance, Libere Hospitality Group projects a total pipeline of 3.000 units, representing a 66% year -on - year growth, milestones that align with the group’s long - term vision of expanding its model across Europe’s key urban markets.
LHG is well known to adopt a digital - first approach offering fully serviced, design - led spaces tailored for short – and medium - term stays. Libere Hospitality Group’s unique operational model combines centralized technology, contactless access, flexible pricing, and a distinctive design inspired by Nordic and Japanese aesthetics.
Operating on an asset - light model, the company focuses o mamaging, hotels, properties and serviced apartments without directly owning the building, Libere Hospitality company identifies high - potential assets collaborates with property owners.
This strategy enables LHG to scale quickly, adapt to market changes or traveller trends, penetrate new markets, test new formats, and optimise its footprint with reduced risk and enhanced operational focus.
Links
https://www.staylibere.com/en/hotels/libere-london-edgware-road
https://www.hotelnewsresource.com/article136570.html
No comments:
Post a Comment
Thanks a lot to read and note.