China | Industrial Tourism Gains Popularity Across the Country

Industrial tourism is booming in China, transforming factories, shipyards, and tech plants into popular attractions and popular destinations, driven by government support, China’s manufacturing prowess, and consumer interest in immersive behind the scenes experiences of modern innovation, with sites like breweries and high - tech facilities seeing massive visitor numbers and projected market growth into the billions by 2030.

Visits to industrial facilities have become a trend in the Chinese tourism market gaining popularity across the country. The integration of industry and tourism in a  nation that is the centre of world production boosts the development of the domestic consumer market and contributes to modernization, as reported by Xinhua News Agency.

According to forecasts, the country’s industrial tourism potential will maintain an average annual growth of 18% over the next five years, and by 2029 the market volume will exceed 300 billion yuan, about US$42 billion.

Why Industrial Tourism is so popular in China:

·      Experiential Learning: Visitors, especially youth, get hands – on engagement, seeing how products are made and appreciating China’s technological advancement for example assembling ship models at Jiangnan Shipyard in Shanghai.

·     “Industry + Tourism” Model: Localities are integrating industrial sites with cultural and creative parks, boosting local economies and creating new consumption hubs.

·      Showcasing National Pride: Planning tours offer a tangible look at China’s role as a global manufacturing powerhouse and its high – tech achievements, from EVs to robotics.

·      Government Support: Policies encourage developing industrial heritage into tourist spots, transforming old factories into modern attractions.

C China’s Vice Minister of Industry and Information Technology Xin Guobin said that in recent years,very remarkable results have been achieved across the country as the development of industrial culture has become a key factor driving creative transformation and innovative development of cultural resources such as industrial heritage.

O Official data shows that there are 264 industrial heritage sites of national imporatnce and nearly 500 provincial - level sites in China. Following the trend of industrial tourism, more of these places are being transformed into technology parks and shopping centres that attract visitors.

C Linzhou Industrial Park in southern China’s Guanxi Zhuang Autnomous region, visitors can not only observe how the popular noodle soup - recognized as an intangible cultural heritage at the state level, is packaged, but also learn about the technology behind its production and even try to prepare it themselves.

In Beijing’s Economic – Technological Development Zone, the number of requests to visit the car factory where popular electric vehicle models are produced is increasing among technology enthusiasts. From April 2024 to June 2025, more than 150.000 people signed up visit the plant, and the average monthly number of visits exceeded 10.000.

Industry analysts believe that the innovative model that combines visitation, learning and consumption not only responds to the interest of visitors, who can approach industrial facilities that are generally difficult to access, but also increases the value of brands and increases the income of the corresponding companies.

In In essence, in China industrial tourism offers unique, educational, and exciting alternatives to conventional tourism, deeply connecting visitors with the country's industrial landscape and innovative future.

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