Bern, the capital city of Switzerland and the seat of the Swiss Federal Government, , known for its charming, well - preserved medieval Old Town built around a crook in the Aare River, a UNESCO World Heritage site will host from 22nd to 25th January 2026, Ferienmesse Bern (Holiday & Travel Show) a unique event in the tourism sector featuring travel specialists offering inspiration, ideas and deals for various types of trips.
The event will take place at BERNEXPO, located at Mingerstrasse 6, an easily accessible venue in the Swiss city, a modern infrastructure allows that exhibitors ad visitors to enjoy a pleasant and efficient fair experience.
Organized by Bernexpo AG, an experienced player in the trade fair and event sector, the fair was established with the aim of providing visitors a platform where they can comprehensively inform themselves about various vacation destinations with the support of relevant experts, accommodation and outdoor activities providers.
With its annual tradition, changing focuses, and wide range of exhibitors, Ferienmesse Bern has established itself as a must - visit for all professionals and travel enthusiasts.
The fair is renowned for its variety of topics and special shows. The focal points vary annually, with special emphasis on different types of travel and destinations. The fair is organized into themed areas like “Sea & More”, “Mountains & Water”, and “Bus & Travel”, plus adventure zones, guiding visitors through everything from local Swiss getaways to far - flung adventures with free consultations and destination showcases.
This diversity ensures that visitors, regardless of their individual vacation preferences, find valuable information and inspiration.
In addition, each year, a special guest region is highlighted, receiving particular attention and showcasing new toursit proposals. This presentation allows visitors to intimately learn about the attractions, culture, and unique aspects of that region.
A highlight of the Ferienmesse Bern is the personal consultation provided by representatives of various vacation destinations. These experts offer several tips for exciting, relaxing, active, extraordinary holidays, offering advises to plan tailor made tours, special itineraries or stays in one place with radial excursions.
These specialists will provide detailed and personalized advice, making vacation planning easier. Visitors can not only gather information about destinations but also compare and book trips directly, and the exhibition offers a unique opportunity to explore various travel options in one place.
Ferienmesse Bern’s Key Features:
• Inspiration and Advice: Travel experts provide tips and guidance for dream trips, from short breaks to long – haul journeys.
• Themed Zones: Discover different travel styles in dedicated areas, including cruises, beach holidays, guided tours, and outdoor activities.
• Local and International: Find ideas for exploring Switzerland and neighbouring countries, as well as adventures worldwide.
• Activities and Outdoors: Explore hiking trails, cycling paths, canoeing, camping, and more in the “Mountains & Water” section.
• Exhibitors: Meet tourism organizations, accommodation providers, and providers of leisure and outdoor activities.
Overall, Ferienmesse offers a comprehensive platform for professionals to stay updated in the latest trends of the tourism industry, networking and creating business relationships and for those interested in travel to explore and discover new destinations, seek inspirations, and plan their next vacation.
Links
https://ferienmesse.ch/en
https://www.tradefairdates.com/Ferien-M5630/Bern.html
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