Japan overtakes other Asian countries in the booming tourism sector is coming back to life, with countries and emerging destinations in Asia competing fiercely to attract with their plans, strategies and programs, welcoming million of travellers and taking advantage of the growing global demand for unique experiences.
Among the major players, Japan, developed country with one of the world’s largest economies by nominal GDP and global leader in science and technology stands out above the rest in terms of revenue, overall performances and visitor numbers.
While other Asiatic countries such as Indonesia, India, Hong Kong Laos, Malaysia, Singapore, South Korea, Taiwan, the Philippines and Vietnam have made commendable progress, they struggle to match Japan’s total dominance in Asia.
Japan success in mainly due to a perfect combination of factors, a weaker yen has made the country an even more attractive destination for international travellers, as it offers more value for every dollar spent and presenting the great opportunity to enjoy a country rich in culture, history and natural beauties.
Add to that a hassle - free travel experience, exceptional hospitality, a large, delicious culinary offer and a world - class marketing with a solid promotion it’s not wonder Japan outperforms its neighbors.
Japan with all these components and more has become the leader in Asia’s growing tourism sector, setting new benchmarks in terms of visitor numbers, hotel performance and spending and despite challenges during the pandemic, the country has bounced back stronger than ever, outperforming its numerous, regional competitors.
In 2024 Japan welcomed more than 33 million visitors, surpassing its pre - pandemic peak of approximately 32 million recorded in 2019 and the growth highlights Japan’s unparalleled ability to attract tourists from around the world.
Concerning incoming tourism, in october 2024 alone, South Korea topped the list of international visitors with 732.100 arrivals followed by China with 582.000, Taiwan, 478.900, Hong Kong, 198.800 and Thailand, 132.200.
International visitors not only came in droves but spent a lot and in the first nine months of the last year, tourists coming from abroad contributed ¥5.8 trillion about $39 million to Japan’s economy, eclipsing the annual record of ¥5.3 trillion set in 2023.
In conclusion these figures show that Japan, not only attract tourists, but also leverages in purchasing power effectively than its neigbords.
Link - https://www.expreso.info/noticias/internacional/104344_japon_supera_otros_paises_de_asia_en_el_pujante_sector_turistico
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