Cape Town, vibrant port city of South Africa’s southwest coast, located on a striking peninsula overlooking the Atlantic and Indian oceans, highlighted by a unique natural setting in the Floristic Region and boasting stunning landmarks include Cape Point and Table Mountain, through Cape Town Tourism, the city’s official regional tourism organization, has established a Southern Africa alliance with the Namibia Tourism Board and the Zimbabwe Tourism Authority, a strategic partnership to strengthen the region’s position as a connected, high – value international destination.
The alliance focuses on multi - country travel itineraries that link iconic experiences in Cape Town, Namibia, and Zimbabwe offering tourists a unique opportunity to explore Cape Town’s Table Mountain and Winelands, Zimbabwe’s Victoria Falls, and Namibia’s deserts and wildlife reserves in a single journey.
Joint digital campaigns are planned, with activity expected to launch ahead of the peak international travel planning period in November.
The partnership will also leverage major sporting, cultural, and business events a catalysts for multi - country travel, encouranging visitors to extend trips and explore beyond single destinations.
First explored at World Travel Market Africa 2025, the agreement focuses on shifting from volume to value - promoting longer stays, higher per – trip expenditure, and a more equitable distribution of tourism benefits across Southern Africa.
The partnership support local employment, investment in hospitality infrastructure, and growth in ancillary sectors such as cultural services, gastronomy, and transport.
CEO of Cape Town Tourism, Enver Duminy, noted that global travellers increasingly seek depth and diversity rather than single - stop experiences, positioning the collaboration as a means of competing more effectively on the international stage.
CEO of the Namibia Tourism Board, Sebulon Chicalu, added that removing friction in regional travel and attracting high - value visitors would support broader economic resilience across the region.
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