Tahiti, the largest island od the Windward group of the Society Islands in French Polynesia located in the central part of the Pacific Ocean, shaped like a figure - 8, launched its new campaign of promotion “Follow Your Feelings” to promote an idyllic, exotic paradise.
This island highlighted by pristine, black - sand beaches, extint volcanoes, spectacular waterfalls, stunning lagoons, explored in the 18th century by the Captain James Cook, famous British explorer, cartographer and naval officer, source of inspiration for Paul Gauguin, French painter, sculptor, ceramist, printmaker and writer, associated to the Post - Impressionist and Symbolist movements who often painted through “Follow Your Feelings” aims to showcase all its natural, exotic beauty and appeal but also its soul, spirit and cultural identity.
This global campaign developed and promoted by Tahiti Tourisme, the Tourism Board of the island encourages travellers to immerse themselves in the diverse landscapes and cultures of Tahiti Islands guided by the unique emotions and sensations each island evokes.
“Follow Your Feelings” with its message aims to take viewers on an emotional journey, highlighting the contrasts of of excitement, serenity, romance, and connection, emphasizing the importance of listening to your senses and following your intuition to discover a welcoming culture and a a vibrant landscape where every moment will stir your soul.
This new campaign is an extension of the brand’s “Feel Treasured” platform centring on an uplifting 90 second film shot on four different islands with multiple executions tailored for different audiences in 14 countries and 9 languages inviting travellers on a very emotional journey led by different feelings bringing to life unique experiences with wild adventures, serenity and a strong connection with the land.
The film communicates the breathing sense of deep connection between all things in the Island of Tahiti, a feeling that the locals call “Mana” refers to a sacred, vital life force that is strongly connected to the land, people and ma’ohi culture, a poweful and pervasive energy that is believed to inhabit all living things and can be felt through the emotions and experiences of those who visit and open their hearts to this truly unique world called Tahiti.
From the iconic luxury of Bora Bora’s overwater bungalows on crystal and pristine lagoons framed by green mountains to the dramatic cliff side caves of Ruturu, or the authentic tribal horseriders of Nuku Hiva, “Follow Your Feelings” campaign reveals the infinite variety of possibilities that visitors can embrace in just one stay in this exotic paradise in the Pacific Ocean.
Tahiti is a place that you feel as much as you see, and the “Follow Your Feelings’ hero film integrally shows the deeper experiences you will have if you totally immerse yourself and “feel” the unique scenery and culture Tahiti offers.
The viewer is guided on a cinematic voyage by an evocative voiceover and visuals that increase the connection and the sense of following a continuous and intense flow of incredible and memorable moments next to the warmth of feeling they inspire amongst everyone, both locals and travellers.
The campaign created in partnership with Tahiti Tourisme’ s global creative agency Circul8, showacases in all its essence the welcoming culture of Tahiti and its stunning and unforgettable scenery showing the unique beauty of all over the five archipelagos of the Islands of Tahiti.
The message of the campaign aims to align with the overall goal of diversifying tourism to areas beyond the renowned resorts, but also offering accessible, world - class experiences.
The new campaign continues on the path of establishing Tahiti as a leading destination in sustainable and inclusive tourism, focusing in a deep commitment to preserve the local traditions alongside the unique hospitality and distinctive vacation experiences sough after by discerning travellers worldwide.
The CEO of Tahiti Tourism, Jean Marc Mocellin said that the campaign id about sharing the soul of Tahiti Islands, the emotions, the experiences and the deep sense of wonder that make The Islands of Tahiti extraordinary.
Tahiti invites travellers to fully immerse themselves in its breathtaking landscapes and the powerful spirit that flows through every shore, valley and lagoon. Whether it’s thee pulse of adventure, horse riding on the beaches of Nuku Hiva, exploring the cliff caves of Rurutu, or the quiet serenity of Bora Bora sunset, the Mana here is undeniable.
Each island has its own rhythm, its own story to share, and through this journey, the hope is that visitors not only discover Tahiti Islands but also a deeper connection within themselves.
Link - https://tahititourisme.org/en-org/media-and-press/media-and-press/follow-your-feelings-new-campaign-of-the-islands-of-tahiti/