Meliá Hotels International, Spanish hotel chain
founded in 1956 with headquarter in Palma de Mallorca, considered the world's
leading operator of resorts and occupying the 13th position
internationally as a hospitality company, continues to advance with its
objectives of expansion and growth by expanding and strengthening its
international presence, this time in Argentina adding two new accommodation to its portfolio.
The hospitality group already owns two hotels in
Argentina, the first is the Gran Meliá Iguazú located in front of the Iguazu
Falls voted as the best hotel in the country at the World Travel Awards and the Meliá Recoleta Plaza, a
boutique hotel located in Buenos Aires in the La Recoleta district situated in
the northern part of the city, elegant area characterized by French style
mansions that are the results of its aristocratic past highlighted by chic indie boutiques, design
shops from local creatives and quirky souvenirs stores.
The Iberian group has introduced two new accommodations
in its vast portfolio, the Almarena Puerto Retiro and the Almarena Madero
Urbano, which will celebrate their opening on 1st November 2024 under the
Affiliated by Meliá brand which incorporates hotels with a contemporary design
and authentic connection to the local culture with its essence.
These two acquisitions are the result of a new
collaboration agreement between Meliá Hotels International and Grupo Almarena,
a company dedicated to the exploitation, marketing and operation of all types
of hotels in Argentina, laying the foundations for further expansion of the
Spanish hotel group in the South American country, promoting a new phase of
expansion in particular in the premium and luxury segment.
The Grupo Almarena, which was born as Almarena Apart y Hotel Boutiques, resort on the Costa del Este, on
the Argentinian coast is an established company that this year
celebrates its 10th anniversary, has been booming since 2014 by
adding accommodation alternatives in the capital of the country, managing to
cover the market of international travelers.
The company has been consolidating itself for
several years as one of the main emerging players at national level in the
hospitality, real estate development and gastronomy sector.
These two new accommodation that will operate under the
Affiliated by Meliá brand are located in the country's capital Buenos Aires, in
two modern high-end neighborhoods such as Puerto Retiro and Puerto Madero famous for
their transformation, trendy profile and avant-garde architecture.
Almarena Madero Urbano Affiliated by Meliá is
located in Puerto Madero, a captivating metropolitan area of Buenos Aires in
the central Business District occupying a very significant portion of the Rio
de la Plata riverbank.
This evamped dockside area, once an industrial port
converted with sleek skycrapers house multinational corporations, high-value
apartments redbrick building contain upscale steakhouses, chic restaurants,
trendy shops, with a lively atmosphere throughout the day on its quays and an
excellent starting point to discover the unique charm of Buenos Aires.
The accommodation provides 78 apartments with a modern
and functional design equipped with an integrated kitchen at the service of
guests, a large swimming pool, two Jacuzzis, a large and equipped gym, a small
auditorium and two spacious meeting rooms.
Almarena Puerto Retiro Affiliated by Meliá is
located in the trendy Puerto Retiro district, strategically located overlooking
the port, close to the lively Avenida Presidente Ramon Castillo and the
bustling Avenida Antarctica, Argentina, not far from the Terminal de Cruceros
Quinquela Martin.
The accommodation opened in 2023 provides 73 fully
equipped apartments with extraordinary views of the neighborhood and the Rio de
la Plata, at guests' disposal there are an outdoor swimming pool, a Spa and
wellness space, a thermal circuit with saunas, heated pool and treatment
cabins, a pilates room, work meeting spaces,
conferences and local events, a versatile multi-purpose hall and an
auditorium.
Meliá Hotels
International is planning further expansion operations in Argentina with a
focus on major destinations such as Bariloche, Calafate, Mendoza, Salta and
Ushuaia.
The CEO and President of the Spanish hotel group
Gabriel Escarrer declared that the alliance with Grupo Almarena is not only a
significant step to consolidate Meliá Hotels International in the Argentine
market but also demonstrates the trust of local groups and partners in the
company to improve their distribution capacity and benefit from Meliá's
renowned brands with its leadership and loyalty program and other valuable
resources.
The President of Grupo Almarena, Juan Ignacio
Politi, commented that joining the Meliá family represents a real milestone in
the life of the company, with the confidence that working together will be of
great support to grow in Argentina, adding excellence to the service of the
company and creating new opportunities for the tourism sector.
Link - https://www.expreso.info/noticias/hoteles/102556_melia_anuncia_un_nuevo_impulso_su_expansion_en_argentina
