Madeira, an autonomous region of Portugal, an archipelago comprising 4 islands off the northwest coast of Africa situated in the North Atlantic Ocean in the region of Macaronesia, famous for its stunning natural landscapes, including the UNESCO World Heritage Laurisilva forest, a warm, subtropical climate, pristine beaches, its namesake fortified wine, intricate levada irrigation systems, a rich culture and culinary scene launched "É tudo o que Apetece", a new tourism promotion campaign.
"É tudo o que Apetece" that translated from Portuguese means That's all you want is the motto of this new tourism campaign that the region has just launched, more than offering "a little bit of everything" Madeira in all its splendour and essence showcases through this new initiative, that it offers everything a visitor really wants, in an integrated, natural and welcoming way.
The objective of this initiative is to position the archipelago as a complete, authentic destination adapted to different traveller profiles, showcasing its unique versatility and large offering.
At the time when people are looking for personalized and genuine experiences, Madeira presents itself as a place where there is room for everything, boasting a multitude of attractions, discovery and rest, culture and nature, beach and mountain, tranquillity and adventure, wellness and gastronomy and much more.
The campaign highlighted by its motto reinforces that diversity is not only in the profile of visitors, but also in the destination itself.
With a close and human language, this new approach aims to strengthen the emotional connection with those who visit the destination offering unique and authentic experiences, and showing that Madeira is, above all, a place where each person can find what they are looking for, and even what they did not yet know they were looking for.
First, the campaign will be launched on social networks, along with a radio spot, and later it will be disseminated through a multimedia campaign that includes out - of - home, digital out - of - home and store decoration.
Link
https://www.publituris.pt/2025/07/01/madeira-e-tudo-o-que-apetece
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Thanks a lot to read and note.