Puerto Rico and the Dominican Republic have partnered in the launch of a $2 million, two year, Together we are the Caribbean” campaign to promote multi - destination tourism, which according to El Nuevo Día, the newspaper with the largest circulation in Puerto Rico, aims to promote the two islands initially in Europe and in a second stage in the United States.
Both countries will invest $1 million, targeting increased tourism stays by linking the two islands in that format so called “Multi – Destination” that involves visiting multiple countries, cities or locations within a single itinerary, often booked under one ticket to save time and money, a model allows travellers to explore diverse places in one journey, frequently used for maximizing travel experiences in one trip.
The agreement to integratre tourism between the two Caribbean islands was made at the 46th edition of the International Tourism Fair (FITUR 2026), which took place at the IFEMA fairgrounds in Madrid, Spain.
The agreement was signed by the the Governor of Puerto Rico Jennifer González and the Minister of Tourism of the Dominican Republic, David Collado to promote both destinations that share deep rooted, old ties defined by shared Caribbean geography, Taíno ancestry, interwinded cultures, Spanish colonial history, similar cuisines and music, deeply influenced by African, European, and Indigenous settlers.
In addition a large Dominican community lives in Puerto Rico, and the two islands have intensive trade, and diplomatic agreements fostering a strategic alliance in the Caribbean.
The Governor of Puerto Rico highlighted the strong connectivity with the Dominican Republic by Arajet, Frontier, JetBlue, and by sea via the Caribbean Ferries. Additionally, Balearia, a leading Spanisg shipping company, founded in 1998 and based in Dénia, specializing in passenger and freight ferry services is looking to operate another ferry service between Mayagüez, Puerto Rico and San Pedro de Macorís, the Dominican Republic.
The Puerto Rican official stated that with this multi - destination format, travellers will extend their stays gaining the experience of both cultures in one trip. The Puerto Rican Governor recalled that the idea evolved from an informal conversation into actual implementation following the Minister of Tourism of the Dominican Republic’s visit to the Government Palace in San Juan and President Luis Abinader’s recent attendance at his inauguration. The official added that this promotion always remained in theory and never in execution.
The Minister of Tourism of the Dominican Republic highlighted that there is a 40 - minute between the two countries, which tourists can take advantage to enjoy both destinations with their cultures and outlined details of the joint promotion.
Other media outlets indicated that the Dominican Minister stated that Latin America has dreamed of this for more than 15 or 20 years and today the Dominican Republic and Puerto Rico are making it reality.
The official added that the goal is for tourists to visit these countries in a single trip citing as an example that travellers landing in Madrid in Spain, can also visit France or Italy and he highlighted a point : "Why not European travellers, when they go to Puerto Rico or the Dominican Republic, to take 40 - minute flight and enjoy two destinations with different essences and Culture?"
In essence this agreement not only seeks to expand air connectivity but also to implement a strategy that facilitates lower travel costs and strengthen sea travel, as well as officially launching the multi - destination format which never had before a practical execution.
The official campaign will be launched by the President of the Dominican Republic on a date yet to be determined.
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