Whitbread PLC, a British multinational hotel and restaurant company headquartered in Houghton Regis, England, UK boasting a large portfolio of hotels in Great Britain and Ireland has acquired Victory House located in central London with a plan to convert it into a 200 - room hub by Premier Inn hotel.
The acquisition was made from a private overseas investor from an undisclosed sum. With this acquisition Whitbread PLC plans to convert the 45.000 - square - foot office building pending approval a new hotel in a very strategic area of the the capital and largest city of the UK.
Ingleby Trice, an independent and experienced practice advising on all the aspect of the London office market advised Whitbread on the transaction, while the vendor received advice JLL, a global real estate service company headquartered in Chicago, Illinois, U.S. with offices in 80 countries and Savills, a British real estate company based in London, England UK, a group offers a wide range of specialist services from financial and investment advice to valuation, planning and property management.
The acquisition of Victory House complements Whitbread PLC’s existing properties in the area, including the St. Martin Lane hub by Premier Inn, and supports its network plan for the Covent Garden and Holborn areas.
Victory House located at 30 - 34 Kingsway, in Midtown, WC2, in the beating heart of the British capital, is a historic, nine - storey 1920s office building, renowned for its classic architectural style highlighted by a refined stone façade, 200 metres from Holborn Underground Station with Covent Garden and Temple stations located a 5 minute walk and proximity to Lincoln’s Inn Fields, the London School of Economic campus and London’s Theatre Distrcit.
The development aims to provide, compact, tech driven rooms in a prime Midtown location, catering to leisure and business travellers seeking an easy access to Covent Garden, Leicester Square, Piccadilly Circus, the City of Westminster and the West End.
The building is currently occupied and is expected to be vacated by April 2026. Whitbread PLC intends to retain the building stone façade while introducing its compact hotel within the current floorplates.
The company plans to begin discussions with Camden Council regarding the building conversion in early 2026 and the new hotel is projected to open in 2028.
The development aligns with Whitbread PLC’s sustainability goals, as the hotel will be all electric and powered by renewable energy, incorporating heat recovery systems and air – source heat pumps.
This acquisition is part of Whitbread PLC’s strategy to expand its budget hotel network in London marking the fourth major investment by the company in Central London in 2025, bringing total investment to over £100 million. These acquisitions are expected to add nearly 1.000 rooms to Whitbread PLC’s development in the city.
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