Starting this month, six customized buses of the transport company Alsa with the campaign launched by Civitatis group and the city of Burgos will travel several routes in Spain.
This collaboration sees as protagonists the well-known Civitatis platform, leader of guided tours and excursions in Spanish language all over the world and Alsa, an established company dedicated to transport and leader in mobility solutions with the aim of promoting Burgos, historic city of the autonomous community of Castilla y León, located on the Arlanzón river which boasts a relevant historical and artistic heritag
This campaign is the first outdoor initiative carried out jointly by Alsa and Civitatis with the support of the municipality of Burgos with the aim of improving tourist attraction and increasing incoming flows in a very attractive destination that offers remarkable experiences for its cultural and historical richness.
The campaign also has a slogan as a symbol "Burgos more than a cathedral” and includes as part of the promotion six creatively decorated buses that will travel on different national routes operated by the Alsa group from Madrid, to Bilbao, Zaragoza and Granada.
The campaign will last three months and the Chief B2B Sales Officer of Civitatis has communicated the commitment to sustainable tourism and local development with the brilliant partnership of Alsa and the municipality of Burgos to promote a wonderful destination and at the same time actively support the local economy and culture.
Alsa's Sales and Marketing Director expressed his full satisfaction in being able to collaborate with the municipality of Burgos, one of the most captivating destinations in the interior of the Iberian peninsula and for the excellent partnership with Civitatis, experts in designing and delivering the best experiences to travellers in a multitude of destinations.
This strategic alliance between Alsa and Civitatis, already consolidated in 2022 with an agreement to promote national tourism, launches today, two years later for the first time an advertising collaboration, thus marking a significant milestone with the great commitment by both to promote a city of great charm as Burgos as a major tourist destination.
Link : https://www.expreso.info/noticias/agencias/100971_civitatis_y_alsa_impulsan_burgos_como_destino_turistico
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