Los Cabos, famed municipality located at the southern tip of Mexico's Baja California Peninsula, well known for its stunning beaches, world-class resorts and vibrant nighlife, a unique combination of desert landscapes, aquamarine waters, a splendid coastline, considered the fastest growing destination in the country, attracting more than 3 million tourists every year through its Tourism Board launched a new interactive digital ecosystem to enhance the destination designed to paint a vivid portrait of what travellers can expect during their vacation in this outstanding locality.
The Los Cabos Tourism Board CEO, Rodrigo Esponda said that this project is not only a revamp of the website but it is the creation of a comprehensive digital ecosystem that will allow travellers to discover and interact with Los Cabos in a completely new way.
The site is geared toward a broad spectrum of travellers, designed to meet the demands of the different types of tourists visiting Los Cabos, enhancing the experience of new and returning visitors, while incorporating the latest technologies available in the travel industry.
The main goal was to develop a dynamic platform that would allow visitors to discover the destination in a more interactive way, creating an ecosystem with the proper tools and advanced technology that can inform and inspire travellers, highlighting Turismo Los Cabos unique experiences through high - quality visuals and images.
The new website offers users 360 - degree tours, and an innovative, interactive map visualization to create highly customized itineraries based on their specific preference satisfying the traveller in an optimal research and planning, preparing them to live memorable experiences.
Los Cabos Tourism Board CEO said that there are three elements that distinguish the new interactive website from its Mexican competitors, the first is the integration of AI into all the aspects of the travel experience, allowing users to get personalized recommendations and plan their travel itinerary.
The second element consists in the presence of interactive elements integrated in the ecosystem that will allow users to narrow down searches based on their main interests and in this way creating a truly authentic and personalized experience which was one of the top priorities for Los Cabos as destination.
The third highlight is undoubtedly the visual innovation of the ecosystem which really shows the beauty of Los Cabos in all its essence and the team used drone imagery and advanced technology to capture incredible videos and impactful images with the aim to inspire visitors and increase engagement with the destination site.
As an example, Los Cabos Tourism Board has witnessed a 91% increase in the click – through rate of travellers looking for things to do when they visit the destination.
Users are also spending more time, visiting more sections of the ecosystem, and more importantly, the destination focus on inclusion and accessibility ensuring that all travellers can equally enjoy and access the tools and information available to discover the best of Los Cabos in a whole new way.
In opinion of Los Cabos Tourism Board CEO, the most groundbreaking element of the site is the integration of AudioEye into the ecosystem, which allows travellers to customize the site according to their needs.
Accessibily plays an important role has been at the core of Los Cabos Tourism Board and there is pride to offer this type of technology to the travellers.
In addition, the travellers with withy low vision will be able to enlarge the text size of the entire website to improve readability, users with different forms of colours blindness will be able to adapt in an optimal way the colours of the website to allow them to perceive more contrasts, or even remove animations that can trigger epileptic seizures.
The site's technology combined with the integration of the Artificial Intelligence tools, creates a truly unique and innovative experience that makes Los Cabos destination more accessible to everyone.
Link - https://www.expreso.info/index.php/noticias/internacional/104734_los_cabos_lanza_un_nuevo_ecosistema_digital_interactivo
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