Keytel, the world's first alliance of independent hotels with offices in Barcelona, Madrid and London serving over 3.000 hotels worldwide with sales, marketing and distribution with the strong philosophy of offering independent hotels competitiveness while maintaining their identity, launches its Hotel Innovation Awards.
These awards are created with the primary objective of recognizing and highlighting the efforts of independent hoteliers who are at the forefront of the tourism experience, awards that not only reward excellence in the hotel industry but focus on promoting the adoption of advanced and more sustainable technological practices.
The initiative with the recognition that has been born in the current year highlights the projects that contribute to an optimal development in favor of excellence in the independent hotel sector by improving the level of competitiveness of the tourism sector through creativity and innovation.
With this initiative Keytel wants to promote the performance of the hotel as well as stimulate and encourage the research and creative aspect, in this way the organization enhances the concreteness of the projects presented by taking into consideration primarily the principles of sustainability, technology, customer experience as fundamental pillars of innovation and development.
The call for this first edition will be open until November 30, 2024 and evaluation criteria are sustainability, technology and experience.
One of the focuses of the Hotel Innovation Awards will be sustainability because it plays an absolutely fundamental role in the future of the hotel industry and in the improvement of tourist destinations.
The jury will positively evaluate those projects that demonstrate an effective and solid commitment to sustainable practices that reduce environmental impact and promote the conservation of natural resources.
The award will also recognize the innovative use of technology as a judging criterion, taking into account the crucial and essential role it plays in the guest experience and in the operational management of hotel facilities.
From online booking systems and mobile applications to internal process automation solutions, technological performance is a key value in the present and future of the hotel market.
The experience factor is based on the ability to offer unique and memorable levels during the stay by evaluating and rewarding the excellence of service, architectural design, quality gastronomy and recreational and cultural activities that the hotel offers.
This criterion will evaluate the creation and consolidation of the brand as well as the differential value of each project.
The award ceremony with the deliveries of the
awards will be celebrated on January 22, 2025 during the Independent Hotel
Dinner organized by the Keytel group in Madrid, a break in the week of FITUR
during which the company and its associates will enjoy an evening together.
In conclusion, the Hotel Innovation Awards 2025 organized by Keytel represent a highly significant opportunity to highlight and therefore celebrate the commitment and creativity of independent hotels.
https://www.expreso.info/index.php/noticias/hoteles/101568_keytel_lanza_sus_i_premios_la_innovacion_hotelera
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