Accor S.A., renowned French multinational hospitality company founded in 1967 and based in Issy - les – Molineaux that owns, manages and franchise hotels, resorts and vacation properties launches "Go Get it" the name of the new campaign of the hotel brand Ibis, brand of budget hotels created in 1974 which became Accors's economy megabrand in 2011 with the rebranding of Ibis Styles and Ibis Budget from All Seasons and Etap Hôtel respectively.
This initiative is not only a promotional campaign of the Ibis brand but signifies the reaffirmation of the democratization of travel in the era of new luxury.
On the occasion of the 50th anniversary of the launch of the Ibis Hotels chain in the hospitality market, the Accor S.A. group wants to put the essential values of reliability, convenience and innovation back at the centre, cornerstones on which the international success of the Ibis brand has been conceived, developed and built, which today boasts 2.600 hotels in 79 countries around the world with a very significant pool of almost 300,000 rooms available.
In addition to all that the Chief Commercial Officer Premium, Midscale & Economy brand at Accor Karelle Lamouche declared that there are two geographical areas that are experiencing rapid growth in the group's market, identified in the Middle East where the leading country is Saudi Arabia and the Asia Pacific area with an increase of 51% in the first six months of 2024 which translates into a rate of double speed compared to with the average of the group.
Despite the reconfirmation of Europe and South America as Ibis Hotels' main and reference markets, the brand will follow the trend of shifting investments by focusing in particular on specific markets such as Indonesia with 49 hotels with a pipeline of +20% and China with 340 hotels with a pipeline of +24%.
It will also be given greater relevance to the indications and data coming and emerging from the social world where 25% of travelers and 39% of the Y/Z generations, Millenians and Zoomers declare that they book based on their feelings and what is suggested by their scrolling, letting themselves be influenced in 44% of cases by the cheapness of the cost.
Link - https://www.ttgitalia.com/hotel/accor-rilancia-il-marchio-ibis-sotto-il-claim-go-get-it-FK21094427
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