Veracruz – Mexico | Plans to Strengthen the MICE Segment in the Territory

 

Veracruz, fascinating port city on the Gulf of Mexico also known as "Heroica Veracruz" which historically prospered as an important harbour becoming the most "Spanish" of Mexican cities but also with a mix of Caribbean Creole influences and strategically positioned for its direct connections with Mexico City and Puebla bets and launches plans to strengthen the tourist segment of meetings, one of the pillars of MICE tourism.

Linked to all that the President of CANIRAC, the National Chamber of Catering and the Seasoned Food Industry, Abigail Guzmán,and the President of the Veracruz AC Congresses Jorge Grappa have signed a cooperation agreement in favor of the economic sector.

For the President of the Veracruz AC Congresses, this agreement basically aims at three advantages and one of these is to bring restaurateurs closer to the organizers in the local territory.

In the current year, ten congresses have been held in Veracruz and the 11th will be EXPOATAM which will take place on September 12th which will bring more than 3000 visitors, with MICE Tourism representing 30% of the total annual income of restaurateurs and the hotel tourism industry. 

In the previous two years, it is evident that Veracruz has not recorded growth, remaining static and stagnant in 9th place in terms of meeting tourism at the level of meeting tourism and the agreement signed with CANIRAC represents a fundamental part of the plan for its growth.

The President of CANIRAC commented in the local media that the benefits of this agreement will be the increase in sales in the catering sector, highlighting what the contribution will be in this collaboration agreement.

Link

 https://www.expreso.info/noticias/internacional/102366_veracruz_mexico_apuesta_por_el_turismo_de_reuniones