Destination Italia, Italian travel tech company benchmarking in experiential tourism excellence has recently presented the integration of AI in Hubocore.ai, the all-in-one proprietary platform for operators working in the incoming tourism sector that provides specific functionalities for Tour Operators, DMCs and DMOs of different sizes.
Year after year, the group, continuing its progressive development, has opened the doors to artificial intelligence, used primarily to significantly reduce repetitive activities to operators' manuals to effectively exploit the potential of LLMs, Large, Language Models with the aim of inspiring potential customers with the three modules developed by the Hubcore AI S.r.l Group's Software House, which are as follows:
· Coywriter Assistant – This is a tool with very effective features that allows you to reduce the time it takes to create and translate multilingual content by about 90%. Operators are supported by AI in the development and generation of texts, respecting the guidelines and tone of voice rules of the brand and those concerning the presentation of the different categories of tourist services.
T These rules can be customized according to the characteristics of the distribution channel where the products are highlighted and promoted. All this has a significant impact on conversion rates, as customers gain confidence in interacting with the various B2B and B2C sales platforms.
· Virtual Concierge – This is a travel assistant equipped with an intelligent chat, developed and trained with the large amount of proprietary content of the Digital Warehouse with rules purely dictated by the respective distribution channels and the different brands of the group. Virtual Concierge with its guiding action supports customers in the entire booking process, starting from inspiration, at the time of booking and has the ability to increase operational efficiency by 50%, allowing customers to customize online trips in a sort of tailor-made without the need for assistance.
· Virtual Local Expert – Represents the evolution of the Virtual Concierge, generates an Interactive Avatar of the Local Expert, prepared with all the fundamentals and local knowledge, experiences, attitudes, characteristics of the lifestyle of the destination. In its functionality it offers significant support in terms of inspiration in future choices in terms of destinations for the next holidays. Local Expers are able to use AI and their Avatar as a mean of promotion and at the same time share authentic experiences of their territory, inspiring travelers in an optimal and genuine way in their mother tongue and above all at any time of the day. Virtual Local Expert has been conceived, designed and created to be trained on a specific location by generating an Avatar of a real Local Expert in a short time and with a minimum investment.
The quality of the output generated by the various AI tools depends on the qualitative coefficient and the uniqueness of the inputs that are fed together with the skills and investments used to train the model and in this context the contents that are accumulated by over twenty years of activity to which is added the acquisition work performed by the Local Experts, favoring the delivery of an output that distinguishes DIT from its competitors.
In conclusion, it could be confirmed that the use of AI in the sphere of DIT aims to guarantee efficiency and also uniqueness at the same time.
The CEO of Destination Italia, Vincenzo Visciano commented that through the advanced integration of AI into the group's platform, it is creating a unique competitive advantage in the tourism sector.
The innovative technology used by Destination Italia not only optimizes the efficiency of processes, reducing manual work, but allows operations to be quickly scaled to meet growing demand.
This technological evolution frees up valuable resources, allowing the group to focus on the creative part of the work and the personalization of travel experiences.
Link - https://destinationitaliagroup.com/en/press-en/hubcore-if-artificial-intelligence-helps-incoming/
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