Malaysia, country situated in Southeast Asia, occupying territories of the Island of Borneo and the Malay Peninsula, a land highlighted by Malay, Chinese, Indian and European influences, boasting idyllic beaches, vast rainforests, one of 17 diverse countries in the world and home of numerous endemic species, with its vibrant cultural experiences and ecotourism adventures captivated the public at the International Tourism Fair, FITUR 2025 held in Madrid, Spain promoting abroad the cultural and natural diversity of a unique destination.
The country with a new attractive campaign named " Visit Malaysia 2026" under the slogan "Surreal Experiences" invites world travellers to discover all its stunning natural wonders, a rich cultural heritage and an exquisite gastronomy.
The country is a very emergent destination in Southeast Asia that received more than 20 million visitors last year, with an increase of 27.9 % of travellers compared to 2023 and having notable expectations for 2025.
Popular destinations include the historic city of Malacca,in the Melaka Tengah District, the oldest centre on the Strait with the same name, included by UNESCO among the World Heritage Sites in 2008, the beautiful Langkawi Geopark, idyllic UNESCO site located in the northern State of Kedah, highlighted by impressive rock formations surrounded by a vast jungle with caves with stalactites and stalagmites, winding mangrove reveries, wildlife and waterfalls , the suggestive eastern coast of Terrenganu boasting pristine and unique landscapes beaches and the other Word Heritage Sites of Sabah and Sarawak.
All these places of Malaysia offer a stunning mix of dramatic landscapes, adventures and experiences to enjoy day by day, a captivating culture highlighted by a delicious gastronomy, local art, artesany and traditions.
As for its tourism development strategy as part of the National Tourism Policy 2020 - 2030, Malaysia prioritizes responsible tourism, economic revitalization and digitalization through strategic collaboration. focusing on training seminars and familiarisation trips that continue to be relevant key initiatives to improve product awareness among travel agents.
Also the Hotel industry is showing a great growth with plans, projects, developments and new openings that increase the offer and improve the traveller experience.
Malaysia is furthermore a very distinguished destination by its many cultural events that attract thousands of tourists every year, one of them is Thaipusam, held in late January or early February, considered one of the most impactful festivities, where several devotes perform intense rituals to commeratate the epic victory of Murugan over the evil spirit Soorapadman.
A further, important event is undoubtedly the Chinese New Year in February, which fills Malaysian cities and towns with traditional music, dragon and lion dances, an red decorations as tradition to attract good luck.
Another event of notable importance is Wesak Day
celebrated in May which honors the birth, enlightment, and death of the
venerated Buddha with captivating ceremonies in temples and processions filled
with flowers and candles, in addition harvest festivals, such as Kaamatan in
Sabah and Gawai in Sarawak are among the most important events offering a very rich
display of local, music, cuisine and
traditions making Malaysia a unique destination to enjoy all year round.
Link - https://www.expreso.info/index.php/noticias/internacional/104717_malasia_promueve_la_diversidad_cultural_y_natural_de_un_destino_unico
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