Argentina | Implementation of a Promotion Plan to Elevate the Country as an International Destination of Excellence

Argentina, second largest country in South America after Brazil bordered by the imposing Andes mountains and the Atlantic Ocean, a very attractive destination for its rich offer consisting in a rich cultural and historical heritage, a varied landscape, excellent cuisine, vibrant cities and towns through Authorities from Inprotur, the National Institute for Argentine Tourism Promotion, formed as a public - private entity and representing the body responsible for the international tourism promotion of the country met to advance in the implementation of a promotion plan to elevate the country as an international destination of excellence.

The initiative will include trade missions to destinations such as London, Los Angeles, Madrid, Mexico City and São Paulo with the aim of managing a reactivation of high - end tourism, a strategic segment for the generation of employment and the development of regional economies in the South American country.

The mission is named “Argentina On Tour” with a calendar of promotional actions with operations abroad as :

From 10th to 11th March – Mexico City - Mexico

From 12th to 13th March – Los Angeles -  U.S.

From 02nd to 3rd July - São Paulo - Brazil

May -  Date to be confirmed – Madrid - Spain

May - Dated to be confirmed – London - United Kingdom

Destino Argentina, the only business chamber that promotes and positions the country abroad as a tourist destination of excellence, Instutution that is made up of the most distinguished high - end tourism companies in Argentina, they firmly believe that the collaboration of Improtur will be essential to ensure the success of these actions, allowing maximizing the impact in key markets and consolidating the image of Argentina as a tourist destination of excellence.

It is also indicated that the activities planned in each mission include presentations by leading professionals who address key issues for the tourism industry, exclusive events aimed at senior executives of the local tourism sector and the press, and one - one meeting between Argentine exhibitors and local trade companies in personalized spaces.

Link - https://www.expreso.info/index.php/noticias/internacional/105183_argentina_se_promociona_como_destino_internacional_de_excelencia

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