Qatar through the marketing and promotional arm of Qatar Tourism, Visit Qatar, joins forces with Wego, the number 1 travel app and largest online travel marketplace in the Middle East and North Africa (MENA) to inspire regional travellers by showcasing the country’s appeal highlighting its cultural richness, striking landscapes, and captivating contemporary experiences.
This collaboration presents a dynamic campaign that encourage travellers from across the region to discover the many facets of Qatar, beyond what is expected.
Qatar’s attractions blend futuristic modernity with deep - rooted traditions, featuring ultra - modern cities like Doha, the changing skyline of Lusail, iconic skyscrapers, traditional architecture such as Katara Cultural Village and Al - Fanar, a rich Islamic heritage, world – class museums including Museum of Islamic Art and National Museum of Qatar, historical forts like Al Zubara, vibrant markets like Souq Waqif, offering opportunities to exploring the creative spaces of downtown Msheireb, and many other cultural experiences.
The country also boasts stunning vast desert landscapes with dune bashing, and mangroves, unique natural wonders like the Inland Sea (Khor Al Adaid), a UNESCO World Heritage site supporting unique wildlife, where sprawling dunes merge with crystal clear waters in one of the country’s most stunning natural settings, unique rock formations like those near Zekreet, man - made islands such as The Pearl - Qatar, the tranquil coast of Corniche, Katara’s beaches, where visitors can relax, and opportunities to savour traditional dishes such as machboos and and fresh seafood. With all that and more Qatar offers a journey full of discoveries.
From lively neighbourhoods and creative arts districts to picturesque coastal promenade, luxurious shopping malls, Qatar offers diverse experiences from cultural immersion and adventure to relaxation and luxury, and the campaign highlights a captivating country where modernity meets traditions.
As travellers from the Middle East and North Africa increasingly seek meaningful, authentic, and comfortable experiences, Qatar is an ideal destination, emerging as a standout option, offering a unique fusion of culture, nature, and contemporary leisure.
Commercial Director at Wego, Mamoun Hmidan said that this collaboration with Visit Qatar allows the company to highlight the country’s remarkable evolution as a tourist destination. Wego’ s campaign is designed to connect with travellers at every stage, from inspiration to planning and booking, through quality content and intuitive tools.
Qatar offers something for everyone: thriving cultural districts, pristine beaches, exceptional gastronomy and a packed calendar of world - class events. and Wego is excited to connect to its users with the experiences that make Qatar a unique and unforgettable destination.
Senior Manager for the Middle East and Africa at Visit Qatar, Saleh Al - Nisf said that the collaboration with Wego is a key step in expanding Qatar’s presence in the regional tourism landscape. Through this joint campaign, Visit Qatar showcases the countrty’s unique offerings, from cultural sites and coastal retreats to desert experiences, in a way that connects with regional audiences, supported by intuitive travel planning tools.
With growing demand in the GCC and MENA region for nearby destinations with a strong cultural identity and easy access, Qatar’s modern infrastructure, compact design and growing air connectivity further increase its appeal. The campaign builds on this momentum to present Qatar not just as a place to visit, but as a ready - to - live experience.
With this partnership, Wego and Visit Qatar open a new chapter in destination exploration, combining their destination expertise with advanced travel technology to inspire, guide and support travellers in the Middle East and North Africa, making Qatar more accessible, engaging and memorable than ever before.
About Wego:
Wego Pts Ltd is a renowned company founded in 2005 and headquartered in both Singapore and Dubai, UAE boasting an innovative travel metasearch engine operating in several countries in over 22 languages and local currencies collaborating with tourism boards of countries such as Great Britain, Japan, Jordan, Macau, Morocco, Singapore, South Korea and Thailand aiming to increase travel demands and showcasing a large variety of tourist products and proposals.
Wego features, vary by product, but generally include travel booking (flight/hotels) with price comparison, smart deals, and booking management for flights and hotels; Navigation (HERE WeGo) with offline maps, real - time traffic, lane assist, speed camera alerts, and public transport options; Car sharing (WeGo Carsharing) offering fleet management and data security; and specialized Medical (WEGO – PGA, WEGO – PDO) sutures with specific absorbable properties.
About Visit Qatar:
Visit Qatar, the marketing arm of Qatar Tourism, focuses on promoting Qatar as a diverse destination through global campaigns like “Amaze Yourself”, a rich events calendar including sports, culture, MICE (Meetings, Incentives, Conferences and Exhibition) tourism, digital platforms, and enhancing visitor experiences, aiming to boost visitor numbers and establishing Qatar as a leading global tourism hub by 2030.
Key features include targeting families, couples, and stopover visitors, leveraging digital experiences, developing new attractions, and partnering with stakeholders to offer unique cultural, business and adventure experiences in Qatar.
Link
https://company.wego.com/explore-the-spirit-of-qatar-wego-and-visit-qatar-join-forces-in-new-travel-campaign/