NUMA Group | Portfolio Expansion with a New Property in Milan

 

NUMA Group, leading European operator of fully – digitized boutique apartments and technology developer, company based in Berlin - Germany with the brand attitude "Travelling with Soul" offering design accommodation for modern traveller expands its portfolio to Milan, the second Italian metropolis after Rome, well known as the capital of fashion of and design, cosmopolitan city boasting a great appeal with its fourth unit in the capital of the Lombardy region.

The new property Numa Sempione is located along Corso Sempione at number 39, an important urban artery consisting in a wide, straight, tree - lined avenue, perspectively pointing towards the monumental Arco della Pace and circumscribed in three metropolitan districts such as Bullona, Sempione and CityLife, not far from Sempione Park and Sforza Castle, approximately 15 minutes the Arena Civica, a short distance fand not far from CityLife Shopping District, the largest urban area dedicated to shopping in Italy.

The property in a strategic position, is located in a building previously used as offices and homes and has been the subject of a renovation process in the interior spaces with operations carried out by Investire SGR, independent asset investment management company, leader in real estate based in Milan.

The space was transformed to offer a series of comfortable, quality and technological apartments provoding 36 units for a total of 72 beds designed for short stays duration.

NUMA Group's General Manager for Italy Umberto Ottaviani said that Numa Sempione demonstrates the group's commitment to creating quality, flexible and sustainable housing in this key market.

The partnership with Investire SGR has allowed the company to further strengthen the presence of NUMA Group with the hope of continuing this collaboration while the group is expanding throughout Italy in cities such as Rome, Milan, Venice, Florence, Naples, Verona and Turin.

Link - https://www.ttgitalia.com/hotel/il-gruppo-numa-fa-il-poker-a-milano-con-il-numa-sempione-MA21657649

Riu Hotels & Resorts | Using AI to Optimize Booking Process

 

Riu Hotels & Resorts, well known Spanish hospitality company based in Palma de Mallorca, founded by the Riu family in 1953 focused on the holiday sector with more than 70% of its establishments offer an all – inclusive service presented Claud·IA its new chatbot that consists of a tool based on AI, artificial intelligence that marks a milestone in the strategy of the Mallorcan hotel chain.

From June 2024 Claud· IA incorporated the functionality of making reservations operations directly from the chatbot and equipped it with personality, which resulted in a significant improvement and rapid adaptation by users, says the hotel group.

The chatbot understands when a customer wants to make a reservation and asks the relevant questions such as, hotel, number of rooms, dates and much more to generate a direct link to the desired hotel and room.

 73% of users who start this availability flow to complete it and another advantage of the charbot is the recording and saving of information from the conversations, which allows the data team to monitor the main topics, trends, weak points and possible, specific problems.

75% of the more than 1.500 daily questions from users are handled immediately, without waiting times, in a satisfactory manner and in addition, the users experience has been personalized for those who are registered, offering a closer and more personalized feeling.

The VP Digital Channels Juan Campin commented that we are moving towards a digital, personalized and real-time experience.

The desire is for this personalization to be multi-channel based on customer information, the use of data and the application of artificial intelligence.

The group's primary objective is to continuously improve the customer experience both digitally and physically and to continue to develop tools that optimize our internal management.

Link - https://www.preferente.com/noticias-de-hoteles/riu-recurre-a-la-inteligencia-artificial-para-mejorar-el-proceso-de-reservas-338889.html

Turkey | Goal to Enter the Top Three of World Incoming Tourism Leaders

 

Turkey, large trancontinetal state with a territory extending across the Anatolian peninsula in western Asia, and also includes a European part, the extreme territorial section of Thrace called European Türkiye, country boasting a rich historical and cultural heritage with monumental and natural beauties of great importance wants to be among the top three destinations in terms of number of tourists in the world,  an immediate goal announced by the Turkish government.

Turkey has been a very popular destination for a long time, but after the COVID-19 pandemic it has developed significant and very solid promotion campaigns, reaching a very significant market share and having extraordinary tourist rowth with aims that aim higher and higher in the world ranking.

Currently, Turkey in 2024 occupies the fifth position very close to the fourth in the ranking of incoming tourism and to further climb this position it is intensifying promotional actions to increase tourism from the United States of America, China and South Korea.

In 2023, Turkey welcomed a bit more than one million US tourists and directly linked to that, the Minister of Culture and Tourism Mehmet Nuri Ersoy, Turkey expects to exceed one and a half million of US visitors in the current year and he commented that these figures are those expected by the three markets on which it is focused and that about 600,000 tourists from China will probably be welcomed.

 The minister also announced that Turkey already wishes to join the league of major tourist destinations  and in an interview, the minister said that the goal is to reach $60 billion in tourism revenue by 2024 and in 2025 to be established among the three world leaders.

Another signal of success comes from Antalya, city and capital of the province of the same name located on the Gulf of the Adalia on the slopes of the western Taurus mountains which has surpassed Mallorca as far as the German market of origin is concerned.

The commercial action does not stop here, in fact 179 advertising campaigns are on the launch pad in 39 countries, many of which in partnership with various airlines.

In this large-scale promotion there is a very significant potential that in addition to Antalya, the fulcrum and main Turkish tourist hub, there are destinations of great charm such as the Black Sea, Cappadocia and even Eastern Anatolia, all destinations that are promoted.

Link - https://www.preferente.com/noticias-de-hoteles/turquia-si-quiere-ser-de-los-tres-primeros-en-cantidad-de-turistas-340091.html