CIM Group, a real estate and infrastructure owner, operator, lender and developer based in Los Angeles, California, Centennial Yards Company, a partnership between an affiliate of CIM Group and a group led by Terry Ressler, headquarter in Atlanta, Georgia, and the Drew Company, a privately held, real estate development, management and consulting firm based in Boston, Massachusetts,have announced a partnership to open a 261 - room Virgin Hotel in Atlanta, the vibrant capital and most populous city of the US state of Georgia, and the county seat of the Fulton County.
Atlanta known as “The City in a Forest”,is a major hub and a centre for culture, civil right history, and commerce, featuring relevant attractions like the Georgia Aquarium, Centennial Olympic Park, and the Atlanta History Center.
The property is part of Virgin Hotels, a luxury lifestyle hospitality brand owned by Sir Richard Branson’s Virgin Group, based in London, England, UK, offering heartfelt service and vibrant design is scheduled to open in 2027.
The Drew Company is involved in the development and previously completed the nearby by Hilton Atlanta, while Centennial Yards company was created by CIM Geoup to act as the owner and master developer of Centennial Yards where the hotel is located.
Centennial Yards is a $5 billion, 50 - acre mixed use development transforming downtown Atlanta’s “Gulch” into a premier entertainment and residential district, situated near Mercedes - Benz Stadium and State Farm Arena, featuring an 8 - acre entertainment hub with dining and retail.
Additional openings in this Atlanta's area are planned, including Cosm’s immersive venue, Shake Shack’s first downtown Atlanta location, The Irish Exit and Khao Thai at the Mitchell residential community are all scheduled for 2026. A 5.300 - seat Live Nation venue and The Busy Bee Café are expected to open in 2027, while Zephyr, the Southern Brasserie at at the Hotel Phoenix, have recently opened.
The planned Virgin Hotel will feature 261 rooms, including 21 Grnd King Chambers, 21 One - Bedroom Suites, a Penthouse Suite, and a space called “Richard’s Flat.”
The hotel will incorporate the brand’s “Chambers” concept, designed for multiple uses, to feel more kike a home than a traditional hotel room, and the upper floors will house the hotel’s most prestigious accommodations.
The property will offer three culinary and cocktail venues, a ground - floor lobby bar with an outdoor patio, a signature restaurant and pool bar with a private dining room and covered terrace overlooking the neighbouring sports and entertainment district while Chops Lobster Bar will open on the ground floor of the hotel in 2027.
Links
https://www.virgin.com/about-virgin/latest/virgin-hotels-is-bringing-a-splash-of-red-to-atlanta