Michoacán, a state located in western Mexico, known for its beautiful colonial cities like UNESCO - listed Morelia, a breathtaking biodiversity including the Monarch Butterly Biosphere Reserve, a stunning Pacific coastline, all set within a rugged, mountainous landscape, a land highlighted by a rich cultural and historical heritage, a delicious cuisine, often referred as the “Soul of Mexico” for its deep cultural roots, historic towns and for boasting one of the most diverse indigenous populations in the country experienced relevant tourist flows with record number in 2025.
The state welcomed a record - breaking over 10 million visitors last year, consolidating its position as a major cultural destination. The number of tourists arriving by air also hit a record high of over 1.5 million, the highest figure in three years as highlighted by Governor Alfredo Ramírez Bedolla.
The official stressed that the eight new routed operated by Volaris airline allowed an increase of 15.4% of passengers to the airport of the Michoacán capital compared to 2024, going from 1.304.000 to 1.5 million last year.
The Governor said that with the increase in connectivity, the state received numerous U.S. tourists from important cities such as Dallas, Houston, Ontario, Sacramento, and San Antonio, in addition to strengthening national tourism by having direct flights to Ixtapa, Mexicali and Puerto Vallarta.
Michoacán’s Governor explained that the state has historical monuments, traditional gastronomy, natural beauties, crafts and customs, which are great attractions for tourists adding that visitors once reached their destinations in the state have good transportation services through which they got to know the Michoacán lands, such as private vehicles and commercial buses.
Key Figures for Michoacán Tourism (2025):
• Total Visitors: 10.635.487
• Growth: 5.6% increase compared to 2024.
Key Features and Attractions Driving Growth:
• Cultural Heritage: Strong draw from traditions like the “Día de los Muertos” (the Day of the Dead) , historical cities like its UNESCO World Heritage capital, Morelia, the ancient Purépecha pyramids (Yacatas) at Tzintzuntzan, and cultural towns like Pátzcuaro.
• Natural Beauty: Ecotourism, rural tourism, and community – based initiatives.
• Pueblos Mágicos: Popularity of designated magical towns.
• Strategic Promotion: Active participation in tourism fairs (Tianguis Turístico) to form alliances and highlights operators.
• Business Growth: New partnerships and increased business meetings.
In essence Michoacán capitalized on its unique offerings, achieving historic visitor numbers in 2025 through cultural events, nature tourism, improved air connectivity, and focused promotional efforts, with a positive outlook for 2026 and beyond.
Link
https://infoturlatam.com/michoacan-alcanza-cifra-record-en-2025/