Costa Rica | Consolidating its Global Reputation as a Leading Tourism Destination

 

Costa Rica, country in the Central American Region of North America, the land of "pura vida" inspired by natural beauty, joyful connections and gratitude for daily pleasures, land highlighted by a rich biodiversity with coastlines on the Caribbean and Pacific continues to consolidate and cement its global reputation as a leading tourism destination, exports and sustainability, according to a recent study by Bloom Consulting, firm specialised in Nation Branding, founded in 2003 and headquartred in Madrid for Essential COSTA RICA.

The report has analyzed more than 12.4 million global searches, highlighting the country's impressive growth in digital participation in key sectors, particularly tourism and exports and it continues to be a very prominent destinations for travellers looking for ecotourism, bird watching, hiking, visits to national parks are still highly sought - after activities next to surfing and luxury experiences.

Visitors from the United States of America continues to lead search activity contributing approximately 50% of total queries followed by those from Canada and Germany.

The Director of Essential COSTA RICA, Adriana Acosta said that Costa Rica's focus on clean technologies and green practices resonates with the global public, reinforcing its position as a leader in the fight against climate change.

International searches frequently highlight Costa Rica's commitment to :

·       Renewable energy projects.

·       Carbon neutral tourism practices.

·       Sustainable export products, such as coffee and cocoa.

Costa Rica's strong digital presence has played a pivotal role in shaping its international image and according to the study, 83% of global searches are directly linked to content generated by official Costa Rican sources, ensuring that the country's message aligns with its real – world offering.

The Director of Essential COSTA RICA said that by leveraging our digital footprint it is possible to understand better global perception and adapt strategies to connect with audiences looking for authentic and sustainable experiences.

In the post – pandemic recovery, Costa Rica has not only recovered, but has also surpassed pre - pandemic levels of interests, particularly in tourism and the reactivation of key markets in the United States of America and Europe has fueled this resurgence, showcasing the resilience and adaptability of Costa Rica's tourism sector.

Coata Rica aims to further consolidate its position as a world leader in sustainability and in addition it seeks to continue attracting eco - conscious travellers, investors and exporters expanding furthermore its digital presence to reach new international audiences.

The Central American country with its strong digital identity, innovative content strategies, and a firm commitment to sustainability is experiencing a continue grow in tourism and by aligning its global image with its core values, Costa Rica is creating new opportunities for economic development and greater well - being for its citizens.

Link - https://www.expreso.info/noticias/internacional/104094_costa_rica_va_consolidando_su_papel_de_lider_en_turismo

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