Barbados Tourism Marketing is investing with great interest in the Italian market by establishing collaboration activities with Tour Operators working in outgoing to promote the Caribbean country as a major product.
The country belonging the Lesser Antilles of the West Indies, known for being the easternmost of the Caribbean islands, wants to offer Italian tourists unique experiences, high quality services, stays in the name of maximum comfort and with the main objective of making the destination known in depth and detail.
Linked to all this, in the first half of 2024 BTMI has planned and organized various roadshows, fam trips, webinars of considerable interest allowing 30 Italian agencies to discover Barbados with educational events that have given the opportunity to visit numerous accommodation facilities, make excursions and activities, check the efficiency on site and discover the many options existing on the Caribbean island.
Thanks to the commitment and investments in the formation of the trade, Barbados is enjoying considerable success among Italian travelers and a very significant figure detected with statistical data informs that in the first four months of the year bookings to the Caribbean country have increased by 60%
Link : https://www.ttgitalia.com/notizie-estere/barbados-investe-sul-mercato-italiano-le-attivita-per-le-agenzie-FB20126157
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