Blastness S.p.A. group founded in 2004 with Registered Office based in Milan and Operational Headquarters in La Spezia and Rome focused to offer consulting, technology, services, training and business development support for hotels and independent lodging facilities with the philosophy to believe that innovation is key to transforming the hospitality industry launches technological innovations and a new chatbot for Hotels dedicated to Conversational Selling.
At TTG Travel Experience, event for international operators and key players from the sector's leading companies, the reference appointment for the promotion of world tourism in Italy and the marketing of the Italian tourist offer held in Rimini from 09th to 11th October, Blastness, which was also a sponsor of the Luxury Event by TTG, presents its innovative proposals.
Michelangelo Murano, Head of Sales at Blastness, illustrated the mutation of the hotel market which, also thanks to tools such as those launched by the technological player, are able to overcome borders, breaking down borders that seemed insurmountable and presenting themselves to the customer with greater ease.
The Head of Sales of Blastness commented that the group in the summer, after monitoring a thousand hotels obtained the same result in direct sales compared to sales on the main OTAs.
Digital booking with a careful and meticulous work on Google are the keys that allow hotels to seize unique opportunities that previously seemed precluded.
Blastness has created a software, the BMS Bid Management System tailored to the hotel market using artificial intelligence and machine learning algorithms to manage pay - per - click campaign essentially focused on driving bookings on search and metasearch engines.
The Bid Management System has the functions of developing the most suitable investment strategy for promotion campaigns by effectively monitoring world data, doing all this minute by minute and opening windows of unexpected opportunities.
The group with its BMS, techological platform custom developed for the hospitality industry based on Artificial Intelligence also runs the BMS campaign in seven languages available in over 200 countries providing a dynamic and potentially unlimited budget ensuring an always - on approach and the highest performance at all time.
Blastness in occasion of TTG Travel Experience will also present the new chatbot for hotels, dedicated to conversational selling.
Concluding on this last topic, the Head of Sales of Blastness commented that this is just one of the possibilities that generative artificial intelligence provides and Blastness is studying further, new applications that promise excellent results.
Link - https://www.ttgitalia.com/hotel/blastness-un-nuovo-chatbot-a-ttg-travel-experience-HI21386144
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