Tui | New Expansion and Upscale Hotel Brand in Africa
Tui Group, the famous German company dedicated to travel, holidays packages, tourism and leisure, the largest company in this kind in the world with its headquarters in Hannover and Berlin, has unveiled big news, a hotel expansion in Africa with the brand Tui Blue.
The concept and philosophy of Tui Blue essentially focuses by offering a glimpse into the destination the customer is in, the place they visit, the local cuisine, the personalized service and the tailor-made activities available and ready to be enjoyed.
This achievement by Tui Group focuses on establishing a new imprint of the brand in the African continent adding to the other Tui hotels and resorts already present new proposals.
Tui Group in this new plan will debut in Zanzibar this summer specifically with Hotel Mora. The Project then foresees the opening of other hotels in various countries such as Cape Verde, Gambia, Kenya, Senegal and Tanzania.
In addition to the mentioned hotel soon to open in Zanzibar, the opening of the first Tui Blue Hotel in Kenya has already been anticipated.
It will be a structure which will provide 117 rooms situated on the Indian Ocean and specifically in the county of Kilifi, a geographical area which since 2010 it aligned itself with the Malindi district.
Tui Group's planned project does not stop here, in fact other further destinations are being sought in Kenya itself, in other locations of Tanzania and also in the Mauritius islands.
Undoubtedly a large-scale plan for the German Company which wishes to leave an imprint very marked on the African continent with its brand.
This planned operation by Tui Hotels & Resorts will add to the portfolio other structures to the 76 already present in North Africa.
The German company currently has 90 hotels on African territory located in seven different countries with over 30,000 rooms.
The CEO of Tui Blue stated that the company's variety of brands has been developed to create new experiences for tourists with an eclectic design and an ample fan of choices to reach different targets with specific hotels linked to the attention to price, the emergent Tui Blue and a Luxury category.
The large operation of Tui Hotels & Resorts in Africa continues to broaden its horizons at a pan-continental level, developing the hotel industry in Africa and as reported by the CEOs of the group as a pleasant message collaborating assiduously with local communities for a better future.
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