Franciacorta | Exclusive Sparkling Wine Michelin Guide Partner & American Market Conquest
Franciacorta successfully lands in the United States of America, specifically in California as exclusive partner of the Michelin Guide for the next three years.
This partnership, which sounds like a triumph will be inaugurated in the Californian state during the award ceremony of the new Michelin stars on 05th August 2024 and during the event guests will have the great opportunity to taste the prestigious Franciacorte sparkling wine as well as attending the celebration and delivery of the awards as a prize to the best chefs.
Franciacorta will also be the institution that will sponsor the Awards Sommelier of the Year, the iconic annual award and recognition that rewards the best sommelier in California.
Certainly a milestone of the highest resonance between the Franciacorta Consortium and the most authoritative gastronomic guide at a gastronomic level in the world with the aim of promoting the absolute excellence of Italian wine on the international scene.
At the heart of the collaboration between
Franciacorta and the Michelin Guide, in addition to the obvious passion for
food and wine, there is a common fundamental bond, namely the commitment to
sustainability, a combination that highlights the values highly shared by the
two entities.
The President of the Franciacorta Consortium said he was happy and enthusiastic about this experience and adventure in the United States of America, emphasizing the exclusive collaboration with the Michelin Guide that will be the driving force to make the Franciacorta product known to an ever wider audience.
The Ambassador of Italy in the United States of America added that this partnership represents a very important opportunity for Italian wine perfectly embodying the well-known and marked philosophy of Made in Italy that will widely satisfy and conquer the most demanding American palates.
Link : https://viaggi.corriere.it/news/franciacorta-negli-stati-uniti-con-guida-michelin/
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