Amadeus IT Group S.A., well-known Spanish multinational technology company that provides software solutions for the global tourism and travel industry, and the renowned Accor S.A. Group, the largest hospitality company in Europe, French multinational hotel company that owns, operates and franchises hotels, resorts and holiday properties have announced the expansion of a strategic partnership.
Accor Group is ready to implement ACRS, Amadeus' Central Reservation System, across its extensive portfolio, a move aimed at increasing revenues as well as optimizing strategic distribution plans and significantly improving guest connections for the hotel group.
Improving hotel operations with advanced technology is Accor's main objective which translates into an ambitious strategy focused on the evolution of its distribution methods to increase the business of its hotels and minimize the costs of distribution.
The adoption of Amadeus' cloud-based technology will provide Accor with a functional system that highlights cloud and connectivity solutions as well as a significantly improved user experience, while also allowing hotels to operate with greater agility, simplicity and speed, improving operational efficiency and quality to guest service.
The implementation of the ACRS Central Reservation System will enable Accor hoteliers to unlock new features such as seamless integration with emerging technologies, greater flexibility and simplified day-to-day operations. These significant advances will support hotels by helping to better meet the needs of guests and automatically ensure that the group remains a leader in the hospitality industry.
Transforming hospitality and enhancing the guest experience is undoubtedly a priority of this collaboration that aims to create unique and unprecedented experiences across Accor's global portfolio.
ACRS' highly innovative features allow hoteliers to transcend traditional boundaries and offer personalized experiences beyond simple room types.
The benefits mean that by incorporating attributes or features such as room views, styles and bedding preference, they give Accor hoteliers the opportunity to create a holistic guest experience by ensuring that each stay is unique and personalized to individual preferences, thereby increasing guest satisfaction and loyalty.
In short, this partnership will strengthen the operations between Accor and Amadeus with the implementation of the ACRS Central Reservation System set to revolutionize the hospitality industry, driving growth and improving guest experiences around the world.
In this regard, Accor's Chief Digital Officer stated that the group's ambition with this new distribution strategy is to move from an internal legacy system to an open and scalable one in all regions, allowing future growth.
By further deepening the Amadeus partnership, it will be possible to take advantage of the advanced capabilities of the Amadeus Central Reservation System, providing Accor hotels and owners with a modern and effective distribution management tool, offering a wider range of services and new revenue generation capabilities and personalized guest experiences.
President of Amadeus Amadeus said he is proud that the airline's team is leading the way in modernizing the merchandising experience in the hospitality industry and excited to partner with Accor by implementing the ACRS system across its diversified portfolio.
Today's market is constantly evolving and demonstrates the need for transformative technology to keep up with the times and with the expectations of guests and as a primary objective driving growth in the context of business needs. Through thiw partnership,the mission is to transform guest relationships with the aim of exceeding their expectations and improving their travel experiences.
Link https://www.travelandtourworld.com/news/article/amadeus-and-accor-expand-partnership-to-enhance-global-hotel-operations/
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