Argentina relies on a new project with Fortnite, famous online game platform developed by Epic Games and released in 2017, to promote the country as tourist destination, highlighting through this operation the opportunity to show its cultural diversity and national, natural beauties.
With an official announcement, the South American country wants to demonstrate that innovation and tourism are the order of the day by becoming the first nation in the world to show its wonders and its main highlights through this video game, using it as a platform for tourism promotion.
In this way, millions of people and especially young people and teenagers will be able to discover the sites and major tourist attractions of Argentina in the game options within fortnite.
This initiative seeks to connect with the new digital audience with the desire to promote tourism in the country in an innovative and massive way through a gamified environment with Fortnite with the essential priority of digitally highlighting iconic places and prominent destinations.
One of the main features is the map of Argentina in Fortnite that reflects the essence of the country's provinces represented in an original and attractive way, allowing users to immerse themselves in Argentina culture in a fun and at the same time innovative way.
The development of all this has been entrusted to the company StadioPlus which was co-founded by the former basketball player and Olympic champion in 2004 in Athens Luis Scola and is dedicated to generating experiences in Fortnite.
Official data reported confirm that the video game has almost 25 million players and more than 400 million registered users globally and in front of this potential audience Argentina sees possible glimmers at an international level by highlighting its main attractions by showing them in Fortnite.
link https://www.expreso.info/index.php/noticias/internacional/101919_argentina_primer_pais_que_usa_el_fortnite_para_promover_el_turismo
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