Lisbon, the beautiful capital of Portugal, won for the second consecutive time the award for the best MICE destination in Europe in the 5th Edition of the World MICE Awards, an event held in Ho Chi Min City also known as Saigon, the most populous centre in Vietnam.
The Portuguese capital in an event that recognizes the excellence of the MICE sector by awarding destinations airlines, hotels, organizers and infrastructures that stand out in this segment placed itself in front of cities of great importance such as Athens, Berlin, Istanbul, London, Madrid, Milan, Paris and Vienna that had presented themselves as candidates for the assignment of this important award.
The MICE segment, acronym for Meetings, Incentives, Conferences and Exhibitions, contributes very significantly to tourist revenues and the consequent development of destinations, and the strategic location, modern, versatile infrastructure, and varied cultural offer have consolidated Lisbon once again as one of the favorite and main destinations on the European continent for the organization of events.
The Executive Director of the Lisbon Tourism Association, Paula Oliveira, commented that winning this important award is the recognition of the collective work to position Lisbon as an internationally reference destination and that consequently it contributes significantly to generating income and employment as well as the rehabilitation of heritage.
As a very significant figure, ATL Lisbon Tourism has reported and highlighted that in the last financial year of 2023, 151 associative events were registered in the ICCA ranking, the International Congress and Convention Association, an organization from which the realization of events around the world is monitored.
Another important fact is that Lisbon from 2019 to 2022 reached 2nd place in the European and world ranking in this sector while in the year 2023 with a difference of only one congress for the city that ranked second worldwide which was Singapore while at the European level Lisbon ranked as the second city in Europe for the number of events registered behind Paris.
Link https://www.expreso.info/noticias/internacional/102307_lisboa_premiada_como_mejor_destino_mice_de_europa
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