Paraguay | Revival of International Tourism Using Video Games Strategy

 

Paraguay,  South American country landlocked between Argentina, Brazil and Bolivia well known for its territory highlighted by large subtropical forests, chaco, swaths of swapland, wilderness comprising savanna and scrubland has the intention of advertising and promoting its tourist attractions using a very popular video game as Fortnite.

This online video game and platform, developed by Epic Games and released in 2017, already used by Argentina not long ago as a mean of launch to promote tourism is now a Paraguay's project as  an innovative strategy to attract international visitors.

With this pioneering initiative, merging technology and tourism, Paraguay will take steps to promote its tourist destinations around the world.

The National Secretariat of Tourism Senatur together with the Ministry of Technology and Information with the collaboration of Mitic and the company Posibilian Tech will join forces to bring Paraguay's cultural and natural attractions to the global video game scene.

This project will incorporate scenarios that will be inspired by emblematic and iconic places of the country such as the Jesuit Missions of the Chaco and Los Saltos del Monday in internationally famous video games such as in this case Fortnite and this strategy will allow players from other countries of the world to virtually explore these destinations.

The incorporation of these Paraguayan tourist highlights into video game platforms aims to generate an immediate visual impact and create an emotional connection with players.

In this way, by interacting with virtual scenarios, the expectation is that users will develop curiosity and a genuine desire to experience and learn about the cultural and natural richness of Paraguay.

Link - https://www.expreso.info/noticias/internacional/102243_para_impulsar_el_turismo_internacional_paraguay_se_fija_en_los

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