Andalusia, the southernmost autonomous community in the Peninsular Spain, located in the south of the Iberian Peninsula, a land with a rich historical, artistic, cultural and natural heritage that has long been a prestigious golf destination through the Minister of Tourism and Andalusia Abroad Arturo Bernal highlighted the benefits that golf tourism brings to the Iberian community with an annual revenue of over €2.0 billion.
The goal is also a strategic segment to deseasonalize and attract new profiles of travellers to the destination throughout the year.
The Minister on the occasion of the presentation of the Estrella Damm N.A. Andalusia, prestigious international golf master tournament has evidenced various points concerning this tourist segment.
One of them was recalling that travellers who have the practice of golf as their main motivation reach the playing fields of Andalusia at times of the year when the influx of visitors is lower and mainly in the first and third half of the year.
All that contributes to the maintenance of tourist activity, one of the main objectives of the Regional Government's strategy in this sector at a time when Andalusia has the lowest seasonality rate in the last 15 years.
The 27% of the new golfers fall into an age group between 18 and 34 years old and are largely members of the so-called Generation Z also known as Zoomers, the second – youngest generation, coming after millennials and before Generation Alpha to whom particular attention is paid in the promotion of the destination especially for their dual role as prescribers and tourists.
This age group has been approached through their ways of communicating, approaching and relating and how they spend their free time.
In addition to the direct impact of their visit, this public can be the prescriber of golf in the territory and advise their environment on the large playing fields,conditions and services that are offered in Andalusia.
The destination's privileged relationship with the sport of golf, which generates more than 50,000 jobs, is a sector committed to environmental sustainability, recalling that 80% of the 120 fields in Andalusia are irrigated with reclaimed water.
The Minister then pointed out that high-level events as the prestigious Andalusia Masters prolong their benefits over time just a positive effects continuing to be detected from events such as the emblematic 1997 Ryder Cup and the prestigious 2023 Solheim Cup.
The tournament taking place at the Real Club de Golfo de Sotogrande in San Roque in the area of Cadiz is intended to help make the Andalusia brand more powerful and for that to promote by bringing in the community some of the best of the DP World Tour.
Link
https://www.expreso.info/noticias/espana/103022_el_golf_segmento_estrategico_para_desestacionalizar_y_captar_viajeros
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