Apulia, sunny region of Italy located in the southern peninsular section of the country also known by its Italian name Puglia bordering rhe Adriatic Sea, famous for its rich historic, artistic and cultural heritage, whitewashed hill villages and towns, centuries – old farmland and hundreds of kilometres of Mediterranean coastline highlighted by stunning, pristine beaches allies itself with sport for the tourism promotion of its territory and the visibility increase of its brand.
For the 2024/2025 season, Pugliapromozione, instrumental body of the region which operates for the implementation of the policies of the Puglia Region in terms of promoting the unitary image of the regional territory and local tourism promotion and the Department of Tourism will bring the WeAreinPuglia brand which highlights the attractiveness and regional beauties travelling with sports associations of the region.
There are 13 Apulian sports clubs that currently enjoy visibility and media attraction that will act as a beacon by competing on various playing fields to promote the region in partnership with the WeareinPuglia brand.
The sports chosen for this initiative are various among which stand out, football, futsal, basketball, volleyball, handball, boxing, tennis, archery, sailing, leveraging the potential that some sports discipline produces in terms of media attention.
In a note drafted it is announced that together with the Apulian sport will also travel entertainment activities provided free of charge aimed at the knowledge, promotion and enhancement of regional culture, food and wine with the involvement of athletes, teams, guest teams, spectators and local tour operators.
Link - https://www.ttgitalia.com/incoming/la-puglia-sceglie-lo-sport-per-promuovere-il-brand-JG21361811
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Thanks a lot to read and note.