Cairo, Egypt's sprawling capital set on the Nile river, the largest African urban agglomeration and the second largest metropolitan area on the continent by number of inhabitants after Lagos, a metropolis that boasts an enormous historical and cultural heritage developed in its western part on the model of Paris by the Khedive Ismail in the mid-19th century,characterized by open spaces,wide avenues and vast public gardens and in its eastern part characterized by the presence of ancient mosques, crowded alleys, small squares and old buildings that alternate with modern palaces, it is emerging as a rising star in the global tourist scene.
As detailed in the report "Preparing global cities for sustainable tourism growth: destination 2030", the lively Egypt's capital in an accurate analysis highlights the untapped potential of the site and the requests for improvements in urban readiness to accommodate its ever-increasing number of visitors.
Nowadays Cairo together with other capitals such as Ho Chi Minh City, Lisbon, New Delhi and Riyadh is experiencing a very rapid growth in incoming tourism, far exceeding the average rates of other major cities.
These desires, which previously and traditionally
were not based purely on tourism, in today's times have a unique opportunity
for long-term expansion by developing their travel and tourism infrastructure
from a relatively new point with effectiveness, intelligence and creative plans.
The rich cultural and historical attractions of Cairo is absolutely outstanding and it is enough to mention the famous Tahir Square and the vast Egyptian Museum which contains authentic treasures of antiquity such as the gilded King and Pharaoh Tutankhamun artifacts, the royal mummies, nearby Giza, the site of the emblematic pyramids and the iconic Great Sphinx, the Citadel of Saladin and the Historic Cairo UNESCO World Heritage site make this city enormously attractive.
Although this undisputed heritage to achieve sustained growth, the report highlights very clearly the need to improve urban infrastructure, including accessibility, connectivity and healthcare.
Proactive urban planning will undoubtedly be key to managing the increase in tourists which, unlike large metropolises with a large influx of tourists such as Beijing and Mexico City, focusing on improving its established urban readiness,Cairo is seen as a city with significant room for growth.
The report produced by JLL and WTTC, the World Travel & Tourism Council, highlights the economic importance of the travel and tourism sector, as it outpaces global economic growth before the pandemic.
The Covid-19 pandemic has slowed down the sector but with the onset of recovery, the travel pause has offered cities the opportunity to re-evaluate and extensively improve their tourism strategies.
As the world continues to urbanize and 55% of the world's population lives in cities, destinations like Cairo are well positioned to benefit from the growing interest in urban tourism.
The future of the Egyptian capital as an important and active tourist centre will obviously depend on how well it will be able to adapt to the growing and continuous needs of the sector for the benefit of local communities.
On the contrary, well-known destinations such as Dubai have already put in place policies to support the growth of tourism and Riyadh is making great strides as part of the Vision 2030 initiative created in Saudi Arabia by creating competition for cities such as Caro as they all compete for a share of the global tourism market.
Link https://www.expreso.info/index.php/noticias/internacional/102927_el_cairo_un_futuro_centro_turistico_en_pleno_crecimiento
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