Destinazione Napoli | New Brand To Promote and Enhance Naples Image as Major Destination

 

Naples, the regional capital of Campania, the third largest city of Italy after Rome and Milan that rises in the centre of the stunning gulf of the same name dominated by the imposing Vesuvius volcano and bordered to east by the stunning Sorrento Peninsula with Punta Campanella to the west by the Campi Flegrei with Monte di Procida,  A city with a rich historical and cultural heritage, it has a new brand called "Destinazione Napoli" created to promote and enhance its image and the areas located outside its metropolitan borders.

This brand, which debuted at TTG Travel Experience 2024 held in Rimini, was created with the aim of offering visitors a representative image of the complexity and cultural richness of the city, with the newly formed Destination Management Organization to outline strategies to strengthen tourism at the incoming level, with the purpose to consolidate Naples' position on foreign markets, with also the new tourist brand visually represented by a permanent installation located in the square Piazza Municipio.

The municipality of Naples has equipped itself with a strategic tool such as Destination Management Organization for the design, implementation and management of typical services for the city as well as in a strategic and integrated perspectives with protagonists the marketing, promotion, digitalization and development actions of products necessary for the promotion and the enhancement of the tourist destination.

To end all that, a framework agreement was born through the RTI composed by CoopCulture, organization operating in the cultural sector in Italy that offers innovative solutions for the needs of the constantly evolving sector, contributing to the economy based on actions that create development of the territories and social cohesion, and SL&A, organization focuses on hospitality issues, tourism, environment, businesses and local economies.

The Project Leader of the Destination Management Organization Stefano Landi said that this initiative allows Naples to equip itself with an organization that moves according to world standards. 

The Councilor for Tourism and Productive Activities of the Municipality of Naples Teresa Armato commented that a fixed installation has been created in the city conceived and designed to go around the world through the experiences of tourists who take a selfie for social media. The brand's logo depicts some of the main symbols of true Neapolitannessas well as images of the metro stations.

Link - https://www.ttgitalia.com/ultime-notizie/nasce-destinazione-napoli-nuovo-brand-per-promuovere-la-citta-AG21363470

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