Trenitalia – BWH Hotels Italia & Malta | Partnership Combining Loyalty Programs

Trenitalia SpA, the primary train operator of Italy a subsidiary of Ferrovie dello Stato Italiane and BWH Hotels Italia & Malta hotel group based in Milan linked to the large American company Best Western Hotels have established a partnership that combines their loyalty programs respectively CartaFreccia and Loyalty BWH.

Trenitalia's Marketing Director Mario Alovisi said that this collaboration represents an important step in the process of expanding the group's travel vision, which intends to offer CartaFreccia members an increasingly integrated experience also in the field of hotel accommodation.

By choosing BWH Hotel for their stays and therefore the WorldHotel, Best Western and Sure Hotels brands, CartaFreccia members will not only be able to accumulate and redeem program points but also experience quality services and exclusive benefits.

All customers enrolled in the Trenitalia loyalty program can in fact accumulate reward points for every stay at one of the 170 hotels of BWH Italy & Malta and also for holders of the exclusive CartaFreccia Status, the initiative provides extra reward points for every three stays in Italy and Malta.

BWH Hotels Italia & Malta's Head of Marketing & Communication Rosa Giglio commented that the company creates a virtuous circle for customers who can earn points while travelling and staying,with an incentive to choose BWH Italia & Malta's services.

In addition, the partnership represents an extraordinary opportunity as it offers the group's hotels wider visibility, thanks to the BWH Stay Vouchers in the CartaFreccia Collection catalog that can be requested by CartaFreccia Members using the reward points accumulated.

To get the points and; it is necessary to be enrolled in the Best Western Rewards® and WorldHotels® loyalty program, stay at the hotel by 31st December, 2025 and fill out the dedicated form on the BWH website at the end of each stay.

Customers registered with CartaFreccia can also convert their points into stays and benefits at BWH Italy & Malta group hotels thanks to BWH stay vouchers and gift cards.

Link - https://www.trenitalia.com/content/tcom/it/comunicati-stampa/2024/11/19/trenitalia-e-bwh-hotels-annunciano-una-nuova-partnership.html