Jamaica, island state of the Greater Antilles in the Caribbean Sea and the West Indies, boasting spectacular reef – lined beaches, excellent hotels and resorts, with a splendid lush topography of rainforests and mountains in its interior, through its Minister of Tourism Edmund Bartlett, has reaffirmed its commitment for transforming the tourism sector through technology.
The Minister of Tourism pointed out that Jamaica is on the threshold of a new era, one in which technology and tourism are interwinded to create experiences that are more enriching, accessible and sustainable than ever.
The Jamaican Head of tourism welcomed the TechBeach Jamaica, which held its 7th annual international event at Secret Resort in Montego Bay, capital of Saint James Parish on the northern coast of the Caribbean island, stating that over the decades, technology has revolutionized the tourism industry in more ways than could have been imagined.
The Minister cited that AI – powered chatbots and virtual assistants were now improving customer service, providing real – time assistance to travellers all around the world, noting that technological advancements such as IoT, Internet of things - powered devices, blockchain and robotics were democratic and empowering, reducing barriers to entry, allowing small businesses and entrepreneurs in Jamaica to compete on a global stage.
Noting that digital technologies have opened doors for people, able to offer unique services, creating innovative products and reaching previously inaccessible markets and the Minister of Tourism highlighted a wealth of opportunities for Jamaicans to become entrepreneurs in the tourism industry.
It also identified opportunities in developing mobile apps that enhance the visitor experience, creating virtual reality tours of cultural and historical sites, online booking and booking platforms for local attractions, digital marketing services, for small tourist businesses and establishing online marketplaces for authentic Jamaican handicrafts and products.
The Minister of Jamaica Tourist also said that looking to the future, it is clear that technology will continue to play a critical role in tourism, encouraging tech companies, innovators and entrepreneurs to recognize the immese value proposition of the tourism sector, highlighting that their expertise and creativity are necessary to develop goods and services that enhance visitor experiences, improving operational efficiency and contributing to the sustainable growth of the industry.
Link - https://www.expreso.info/index.php/noticias/internacional/104099_jamaica_impulsa_la_transformacion_del_turismo_traves_de_la_tecnologia
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