Brazil, the largest, most populous and easternmost
nation in South America, well known for its vibrant and lively cities, long,
stunning beaches, dense forests including the Amazon, the world’s largest
jungle, its “pampas”, vast, dry grasslands, sprawling wetlands, immense
plateau, its great biodiversity and its varied cultural heritage with an eye on
the increase in international tourists is launching a tourist campaign in named “No place like Brazil” to promote the charm and
authenticity of the country in Europe.
In 2024 the South American country registered an all - time record number of international visitors and projects further growth for 2025, with actions targeting strategic markets with a very attractive offer with several products in different segments developed to satisfy the most demanding travellers.
Brazil with its incomparable diversity and the power of its culture reached historic tourism figures in 2024, with a 20% increase in the arrival of European visitors and to further intensify this expansion, Embratur, the Brazilian Tourist Board, federal, state - owned agency reporting to the Brazilian Ministry of Tourism launched a new campaign named “No Place like Brazil” in Europe on 22th January 2025.
This initiative highlights attractive destinations that emphasize the exuberance and beauty of Brazilian nature and consolidates the country as one of the most desired destinations in the world, focusing on promoting strategic segments and niches, reinforcing authentic and sustainable experiences, a campaign that furthermore shows Brazil’s advantages such as its warm climate, idyllic beaches, its rich biodiversity, culture, traditions and gastronomy.
The campaign is aimed at the markets of Belgium, France, Germany the Netherlands, the United Kingdom and with special actions also in Spain will also take place on websites, social networks, community channels between 22nd January and 28th February 2025.
In addition “No Place Like Brazil” incorporates a complete strategy with the aim to attract more and more tourists at the various stages of the decision – making journey.
The President of the Tourism Promotion Agency, Embratur, Marcelo Freixo said that Europe has an important historical and cultural connection with Brazil, and the European campaign seeks to consolidate these ties by positioning Brazil in all its essence as one of the most destinations in the globe with a focus on authenticity and sutainability and the main goal is to show how Brazil is prepared to offer transformative experiences and exceptional destinations.
“No Place Like Brazil” is an initiative that reinforces Brazil’s commitment to offer European tourists not only breathtaking landscapes and the unique hospitality of the country but also a responsible and innovative tourism model.
The dissemination of the promotional pieces has been agreed upon based on Embratur’s strategic partnership with various actors, such as airlines, luxury agencies, distributions channels and tour operators, representing a collaboration model which seeks to maximize investments and increase the impact of promotional actions to position the country as an unforgettable destination, highlighting its leadership in biodiversity and also its commitment to responsible tourism.
The campaign is an essential part of a broader strategy by Brazilian Government Agency to increase awareness in the country’s destinations among tourism professionals and boost international business and sales.
Directly linked to that in the first quarter of 2025 Brazil will be present at three of the largest tourism fairs in Europe such as Fitur in Madrid, Spain, BTL in Lisbon, Portugal and ITB in Berlin, Germany and Embratur is expected to participate in more than 20 international sector fairs focusing to expand Brazil’s promotion.
The European market, characterized by its interest in cultural and sustainable tourism is undoubtedly strategic for Brazil as it is the second continent that sends the most tourist to the country.
The increase in international arrivals reflects Embratur’s efforts, which include in its plans joint commercial initiatives with tourism agents, famtours, press trips and very active for the expansion of air connectivity adding new air frequencies between Brazil and Europe.
The campaign highlights aspects of Brazil as one of the most biodiverse destinations in the world, committed to the sustainability agenda and ready to offer transformative experiences to a multitude of tourists.
Of notable relevance are destinations such as Foz do Iguaçu, famed city in the state of Paraná is the main base for visiting the emblematic Iguaçu Falls one of the largest waterfalls in the world, enjoying an immersion in its Atlantic rainforest and a rich biodiversity, and Rio de Janeiro, vibrant, seaside city highlighted by its paradisiacal beaches such as Copacabana, Ipanema, Leblon, Barra de Tijuca, stunning landscapes, its culture and cosmopolitan essence and iconic landmarks will have a high profile in the promotional initiative.
Salvador, the capital of Brazil’s northeastern state of Bahia, well known for its tropical coastline, colonial architecture and its vibrant Afro - Brazilian culture is another great highlight as well as the Amazon basin, with its vast rainforest, unique ecotourism experiences and rich gastronomy and the Pantanal, natural, region, encompassing the world’s largest tropical wetland area, located mostly within the state of Mato Grosso do Sul which offers horseback riding and safaris connecting in a while visitors to nature, all of these destinations are included among the 24 UNESCO World Heritage Sites that Brazil boasts.
With well planned and efficient international promotion strategies based on data analysis and market segmentation, Brazil has achieved growth in inbound tourism and in 2024 more than 6.5 million international travellers visited the country, 12% more compared to the previous year.
In addition, international tourists injected $6.620 million into the Brazilian economy between January and November 2024, a notable achievement consolidating tourism as a very important engine of economic growth for the South American country.
Link - https://www.expreso.info/index.php/noticias/internacional/104695_en_marcha_la_campana_no_hay_lugar_como_brasil
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