Chihuahua, the largest of the 31 Mexican states, located in the nortwestern part of Mexico bordering the United States of America, well known for its great deserts, ravines covered with alpine forests, the charm of the Sierra Madre and the Sierra Tarahumara mountains considered by many to be the most rugged landscapes of the country, a destination well – suited for ecotourism with in addition a relevant past linked to colonial cities and mining towns that were of great importance to the history of the nation is strengthening its tourism promotion and offer abroad with notable expectations for 2025.
The state of Mexico closed the 2024 financial tear with an outflow of more than 466 million pesos in tourism and adventure events, exceeding the figures for 2023 and with its presence at FITUR 2025, the trust's strategy to continue this performing momentum will focus on consolidating alliances with wholesales tour operators in Europe and especially in Spain, one of the most important markets for Chihuahua state.
The Coordinator of Tourism Promotion of the ¡ah Chihuahua ! linked to the State Tourism Board Mónica Obregón Schmal said that the European market is always very interested in getting to know Chihuahua, especially through the Copper Canyon and the Sierra Tarahumara.
A great tourist attraction is undoubtedly the tour of the Copper Canyon, which gets its name from the copper – green hue of the canyon walls is a group of six massive, distinct canyons in the Sierra Madre Occidental mountains formed by six rivers in the southwestern part of the state is a popular destination for hiking,trekking and multiple outdoor activities.
Another highlight to strenghten the promotion of the state as destination is creating a complete experience in the interaction with the Rarámuri culture, a Native American culture known for their spiritual belief, traditional ball games and endurance running in the Sierra Tarahumara, a major component of the northern Sierra Madre Occidental, a spectacular territory highlighted by deep canyons and high sierras which extends for nearly 1000 kilometres from just south of the United States border through the northern Mexican states of Chihuahua,Durango, Sonora and Sinaloa.
Likewise, the Rarámuri communities are integrated into the tourist activity, they are not seen as a tourist product, but as active participants who benefit directly from this activity, they themselves offer the experience of living together and teaching their way of life, traditions, history and cultural heritage and if someone chooses a Rarámuri experience, the community is the one who organizes everything, from visits, excursions, reception to payment and they are completely autonomous.
In the Barrancas del Cobre Park, a territory offering breathtaking landscapes and thrilling activities such as a seven - zipline route with hiking, a rappel and ropes courses, more than 50% of the employees are from the Rarámuri community, who receive fair pay and constantly trained they are the ones who know the region best, so their participation is essential to create unique and memorable experiences.
The state of Chihuahua in addition has positioned itself as a luxury experience, not in terms of five - star hotels, but because of the unique value of experiences it offers, the luxury that tourists are looking for its nature, interaction with communities, local gastronomy, discovering traditions, lifestyle and everything that the culture of the state offers.
A further detail of relevance is that in 2024, hotel occupancy has registered a growth of 3%, compared to 2023 data, reflecting the success of the tourism promotion strategies implemented to position Chihuahua as an attractive destination for national and international tourists.
Links - https://www.expreso.info/noticias/internacional/104707_chihuahua_va_reforzar_su_promocion_turistica
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