Malaysia | Launching the Ambitious Campaign VM2026 with a Strong Focus on High - Performance Tourism

Malaysia, a south Southeast Asian country occupying part of the Malay Peninsula and the island of Borneo, a nation highlighted by a distinct mix Chinese, European, Indian and Malay cultures and traditions boasting varied natural landscapes, vast tea plantantations, exotic beaches, spectacular architecture and food, stunning rainforests, a relevant destination for religious festivals, world - class dive sites is launching the ambitious campaign VM2026,  Malaysia 2026 betting on a strong focus on high - performance tourism, which include longer stays and tourism that seeks sustainability developed by the Malaysian authorities.

The country is successfully developing with strategic plan based ons eco - friendly, cultural, wellness, agricultural and self - driving tourism to attract high - value travellers while promoting sustainable practices and diverse experiences across its territory.

VM2026, Visit Malaysia Year 2026 is a national campaign to promote the country as a relevant tourist destination highlighted by the theme "Malaysia Truly Asia" and focused on these essential points : 

·       Attract 35.6 million international visitors

·       Generate RM147.1 billion in tourism revenue

·       Highlight Malaysia's culture, natural beauty, and sustainability

·       Showcase lesser – known states

·       Focus on longer stays and sustainable tourism

·       Attract 35.6 million visitors

·       Generate RM147.1 billion in tourism revenue

·       Showcase lesser known territories

·       Focus on longer stays and sustainable tourism

The campaign will highlight meaningful and experience - based travel, while safeguarding Malaysia's diverse cultural and natural heritage.

The Head of the VM2026 Secretariat, Mohd Amirul Rizal bin Abdul Rahim revealed the country's ambitious targets for the next year which include around $33.0 million in tourism revenue next to the goal of 35.6 million expected international arrivals, with a  campaign that will highlight meaningful and experience - based travel, while safeguarding Malaysia's diverse cultural and natural heritage.

To achieve these goals, Malaysia is focusing on tailoring the offer to the preferences of specific high - value markets, specifying that there will be a focus on specific markets based on their preferences, to create personalized offers that not only incentivize longer stay, but also higher spending.

But beyond the numbers, VM2026 also has the mission in positioning Malaysia as a destination for niche tourism segments, including ecotourism and cultural exploration with the objective to increase its tourist offer with a large variety of options.

The Government aims to distribute tourism flows more equitability by encouraging individual states to develop unique offerings that showcase their local heritage, natural landscapes and cultural experiences.

Link - https://www.expreso.info/noticias/internacional/105026_malasia_quiere_que_en_2026_los_estados_menos_conocidos_brillen