Medellín, vibrant and captivating city, capital of Colombia’s mountainous Antioquia province situated in the scenic Aburrá Valley, a central region of the Andes Mountains in northwestern South America, nicknamed the “City of Eternal Spring” for its temperate weather, recognized for its innovation and urban development with modern infrastructure, and efforts to improve quality of life for its residents, a centre highlighted by its bustling “barrios”, neighborhoods connected by the modern metrocables, the stunning sculptures of Fernando Botero, one of the illustrious sons of the city, great museums, a superb colonial architecture, seat of the famous annual Flower Festival is strengthening its position as a global tourism destination in 2025.
The most recent analysis of air bookings by ForwardKeys, a data analytics company providing insights and data intelligence to aviation fuel suppliers and a range of other customer segments operating in and serving the aviation and travel industry with its products and services incorporate IATA’s airline ticketing data, flight search data and scheduled & capacity data, registered a 30.1% growth in international bookings between January and June 2025, making it one of the Colombian cities with greatest dynamism and unique appeal in attracting international tourists.
Today with a 19.3% share of international bookings to Colombia, Medellín is positioned as the second most relevant destination after the capital of the country Bogotá, another detail that confirms its status of global tourist destination.
The Science, Technology and Innovation District presents a prominent upward trend in terms of leisure tourism thanks to the fact that 77.1% of booking to Colombia in 2025 are motivated by leisure travel, a trend that Medellín has been able to capitalize on with its varied offer of culture, gastronomy, entertainment and nature offering several option in different tourist segments.
Similarly, Medellín received almost 50% of international reservations by tourists from Costa Rica, which makes the major centre and capital of Antioquia province a key reference for this Central American market.
This is in addition to the fact that on average international bookings to Medellín register longer stays, a detailthat indicates a greater intention to explore in more days the destination with a very positive impact on the local economy.
The city’s projection continues to rise, the data constantly shows excellent results, supported also by its notable offer in meeting tourism, entertainment and high - impact experiences.
There are some key points deserve to be mentioned to celebrate the high performances and success of Medellín as :
Connectivity and Strategic Markets – The report concerning this point highlights that the United States of America is the main source market for tourists to the Colombian city, followed by Panama, Mexico and Puerto Rico confirming a very solid air connectivity and promotion in North America, Central America and the Caribbean region and in addition, Medellín has significantly increased its presence in emerging markets such as Brazil and Spain.
Outlook and next steps – With regard to this aspect Medellín will continue to strengthen its international promotion plan to continue capturing strategic msrkets and establish itself as a reference city in Latin America for leisure but also to other segments such as business travel, meetings, conventions and entertainment.
The city boasts a variety of promotion plans to attract tourists that improve the city’s sustainability and support its economy, Discover Medellín encourages tourists to visit the city’s attractions living memorable experiences, the Stimulus Programme for the Tourist Sector, provides economic incentives to projects that promote tourism and the International Promotion Plan strengthens air connectivity, attracts events and offers authentic experiences in a unique city to discover and enjoy metre by metre.
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Thanks a lot to read and note.