Meliá Hotels International, S.A., hotel chain founded in 1956 and headquartered in Palma de Mallorca, one of Spain’s largest operators of holiday resorts and domestically in the country, a market leader in both resort and urban hotels launched its new app revolutioning the end - to - end customer experience, a new mobile application, thus completing the renewal of its own sales channels.
In its constant efforts to improve and transform the customer experience, Meliá Hotels International loyal to its philosophy of modernization and innovation and solid concepts linked to the latest technologies, the company’s own channels already generate half of the group’s revenue, withy a notable progression of the app, which grew by 40% last year.
Following the successful update of its B2B, melia.com and B2B, meliapro.com portals, Meliá Hotels International has unveiled an app that undoubtedly promise to revolutionize the way customers interact with the brand inspired by the "Book, Stay and Repeat" concept, a well known strategy to encourage gests to return to a property or business, based on the idea that repeat customers are less expensive to acquire and more likely to spend more than new customers.
The new app has been accurately designed to accompany the customer at all stages of their journey, starting from initial inspiration, through booking and stay and to post - stay, a philosophy that is reflected in its intuitive navigation bar, which provides easy and quick access to all the necessary functionality with a single click.
The app not only allows the booking process, but also offers a wide range of complementary services that enrich the customer journey and this comprehensive solution makes trip planning easy and ensures every detail is covered.
Other special features of this app are an editorial - quality image and an attractive visual approach, the application has been designed with the aim to inspire customers with each Meliá’ s brand highlighted especially luxury brands, highlighting their unique personality reflected in the app, which highly reinforces their identity and appeal.
The customization and advanced technology play a key role and the differential aspect of the new app lies in the ability to offer a personalized experience and Meliá Hotels International has spent more than a decade applying advanced algorithms that analyse customer data to better understand their preferences and needs.
This technology offers advantages and functionality allowing the app to provide recommendations and services that are perfectly tailored to each user.#
In addition this new innovative app includes all the booking and loyalty programme functionalities in its native version and users can explore innovative tools such as a map search and a visually stunning gallery.
A further highlights is that the application integrates stay functionalities such as restaurant and resort activity reservations, request management and highly demanded self - service services, such as the new unattended online check - in.
The Director of Digital Sales and Marketing at Meliá Hotels International, Coloma Crespí said that with 70% of Meliá’s web traffic coming from mobile devices and the new app responds to the mobile - first reality of today market and the proportion of bookings made through the application has grown significantly and continues to rise, underlining the importance of having a robust and efficient mobile platform.
No comments:
Post a Comment
Thanks a lot to read and note.